Happy Sunday night/Monday morning! As it's my birthday week, I have decided to kick it off with a new resource for those of you who are in the process of launching a business or have indeed already started. "The Fashion Founders Mistake Index" is a mobile-friendly PDF document that I hope will save you lots of time and expense. I designed it to cover 50 of the most common (and most expensive) errors founders might make across: brand, cashflow, distribution, operations, and scaling. Each one is broken down into what it actually looks like in reality, why founders fall into it, what it truly costs, and what to do instead. It's free for all Premium members. Consider it another thank you for being here. Download it below, keep it on your phone, and review at your convenience. And if one of these pages saves you from a bad decision, I would love to know! You can find it in Classroom > Resource Library https://www.skool.com/how-fashion-really-works/classroom/c647608e?md=662722babe3241458194a85ef98aa8e8 Happy reading! Jalil

Morning all! Happy Saturday. I have put together a new resource for those of you who are in the process of launching a business or have indeed already started. "100 Prompts for Fashion Founders" is a mobile-friendly PDF document that I hope will save you lots of time and expense. It's built around 10 of the most commercially critical areas a fashion founder has to navigate: from brand positioning and cashflow to licensing, retail relationships, and knowing when your brand is in trouble. Each prompt is structured around a specific senior expert role - brand strategist, retail buyer, licensing director - and gives you a precise brief you can paste straight into any AI tool. It's free for everyone in this community. Consider it a thank-you for being here. Download it below, keep it on your phone, and use it whenever you're facing a decision you're not quite sure how to think through. I would love to know which sections you find most useful. You can find it in Classroom > Resource Library https://www.skool.com/how-fashion-really-works/classroom/c647608e?md=beaf161bd0744a0c81d22ef989ff18a8 Cheers Jalil

Hi everyone. Just to say, today I have gone ‘live’ formally on TikTok promoting this channel! Really exciting to get this going now. Next week I’ll be going live with my new seminar “From First Idea to First Sale” - a guide to launching a fashion brand. It was so much fun putting together and I can’t wait to share it with you all. Welcome to our small but mighty community! Cheers