Why isn't my about page converting?
THIS is a question I see ALL the time in the Skoolsphere... and I want to help YOU figure this out :) From my experience reviewing hundreds of about pages here on Skool, I've noticed a few reasons WHY they may not convert... 1. Your promise is too vague This is a biggie!! What specifically will I be able to do, have, or feel after joining your community? If I don't understand that quickly from reading your page, I won't join. :( --- 2. It's not clear who it's for If your about page speaks to everyone, it converts no one. Guys, don't make this mistake!! I KNOW you want to be inclusive and speak to alllll the people. BUT the more specific you are about who belongs inside your community, the more the RIGHT people feel seen and JOIN! Fix it: name YOUR person. The specific human who needs what you have (think: who is the most IDEAL member and what do they call themself?) --- 3. There's nothing about YOU Why should I trust you to help me? What have you done, seen, or figured out that makes you the right person to lead this community? People join communities because of the leader as much as the content. Fix it: one or two sentences about why you specifically are the person to help them get this result. This is NOT a whole bio (we don't have space for this). But some credibility markers. - Years of experience - No. of people helped - Personal story --- 4. There's no reason to join now If there's nothing that creates urgency — a founding member offer, a live event coming up, a free resource I can use, a call I can join.. I'll tell myself I'll come back later. And I never will. Fix it: give me a reason to join today. A live workshop, a founding price, a cohort starting soon. Something that makes it feel great to join right now! :) --- VIP members get THIS kind of feedback from me twice every month — on their about pages, their copy, their offers. This happens live on our calls and through pre-submitted questions. I provide a very THOROUGH review. Always!