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Owned by Des

Content marketing for creators over 40. Build an audience on YouTube, Instagram, TikTok and beyond, then turn it into real income. Free.

Get paid Skool members from YouTube, without a big audience or ad spend. The exact funnel I use to turn viewers into paying members.

90 contributions to Skool First 100
Secret Weapon: Get on Someone Else's Leaderboard
visibility is traffic. traffic is new members. that's the whole reason for this post. we're heading into the 100 members sprint (hope you join - it's free for level 3 members). so here's a secret weapon tactic to go with it. full disclosure: credit goes to @Des Dreckett who mentioned/showed it to me the goal = get on a leaderboard. 7 days. 30 days. all time if you can, but you don't need it. === the steps: 1. pick a community where your ICP hangs out. paid beats free - people who paid have money. 2. go through the classroom. 3. post your progress. 4. comment on and cheer for other people. that's it. keep doing it and very soon you'll see your name on the leaderboard. === why it works: - it's free. paid community? still $9 or $20 a month. small. - the right people see your profile, and your community with it. - you're in full control. what you do = what you get. more you do, more you get. === i will show you mine, if you show me yours... let's chat in the comments ⬇️
Secret Weapon: Get on Someone Else's Leaderboard
4 likes • 4d
Thanks for teh tag @Lidia Axe Still works a treat 👌
Last Chance... Do You Want Your First/Next 100 Members?
November is the last real month to get LOTs of people in. because it's the real month, before... it's Black Friday then Christmas hustle. so it's now, or it's 2027. if "now" feels better than 2027, read further ⬇️ starting 15 November, we're running a 10-day sprint: your first/ next 100 members. - one move a day. - one check-in thread. - done by 25 November. with a LOOOOOT of help from me. it's open from Level 3.... go and check your level. Level 3 is 20 likes on you post or comment - so so easy to get in a day or two. need help? post it below and we'll help you to get there. === if you join the Sprint: - you get the Night Agent - an AI agent helping you while i am asleep (you can start using today). once the sprint is over, it will only be available to Premium/VIP members. - bunch of others reaching the same goal - daily accountability with me === 💥 this is for you if you want more people in your community before the year ends. in? drop your 100-member goal in the comments and like 3 others while you're there. that's how you get to Level 3 ⬇️ ps help each other to reach level 3. it's just 20 points....c'mon!!! let's do it
Last Chance... Do You Want Your First/Next 100 Members?
7 likes • 6d
@Adam McCollough
Skool News | the Axe Verdict
we are covering two weeks this time. i am wondering if Skool News should be renamed into Growth Boost News?! 🤔 also, i am getting resentful with every issue, it's either me or them. you see it in the RANT and the UGLY part down at the bottom. but the verdict is yours ⬇️ === the GB NEWS - Growth tab in the settings - was announced before, now fully function. WARNING: you might be level 2 or 3, but if your community is FREE or FREEMIUM, you DO NOT get any ads from Skool (interesting that Sam coughed before he could even say that) - you can upload 6 of your own ads if you are level 2, 3 or 4. level 4 - you can even upload own videos - Skool will split test their ads and your ads, and see what works better if you see your ads AND: - if you don't like it, you can ask to change it or you can totally turn them off (if you hate AI ads). - if you are a creative type (ha-ha, that's what they said), you can upload your own ads if you are level 3 and 4. also... - they promised to provide the Outlier Ads Library, so that you could get inspiration from what works === Other NEWS about the platform: - live calls functionality has been upgraded for stability, functionality, etc. less bugs, more convenience they are saying Zoom-quality. coming up 1-2 weeks. now in testing stage. - payment methods - still on the way.... (keep waiting) - seems like TikTok live are working for some ppl. so, if it is your cup of tea, worth trying out to bring traffic. here is the video interview with Samuel G on TikTok live success === Up Next (who knows when): - global search (yey) - global calendar (yey) - currencies, global payments - native app === let's get to my favorite part - THE UGLY TRUTH: - right now, if you have a free or freemium group and you have GB on, Skool is STEALING YOUR money from you. full stop. yey! (not yey) - they are allowing you to upload your ads, but not the copy. and also no stats... whatsoever.
Skool News | the Axe Verdict
8 likes • 11d
Thanks for your break down as always @Lidia Axe I feel your pain and share your lack of enthusiasm. Traffic on all.my communities has slowed down whether GB is switched on or not That means it's purely down to me to drive traffic. I was anyway, but this is pretty much a stake in the ground at this point. I've been quiet this week as I regroup to ensure all of my traffic is highly optimised. No point in crying over the drop, it's down to me to make it work. Now more than ever.
3 likes • 11d
@Lidia Axe 😂👍
Skool News | the Axe Verdict
bit late this week. yet, i am doing it 💪🏻 hope you appreciate it with your like or comment. btw, i am officially called "growth boost hater" and "a failure"... more on this below. also, i am not going through all the praise of GB and Skool of the week - cause i consider it an anecdotal evidence and survivorship bias. === New Features: - reviews are now sorted by Top by default. that means, if you have a shitty recent review, it will go down to the very bottom. now, ppl can still sort by "recent". yet, reviews will go to the top if - they have more text, more stars, and more months inside the community. I LIKE IT. - NEW Growth Tab - showing you what level of GB you are on and what ads are running for you. now you get way better visibility into what is going on and how much budget/ads you are getting. you can also see the requirements for getting to the next level. HOWEVER, there are still bugs and errors, so, even if you get to lvl whatever, you might not get what they promise - read below - NEW GB algorithm is picking up the new about page image/text/ pricing. which is good. I LIKE IT. IMPORTANT: right now, free or freemium or even low ticket groups DO NOT get any budget. (Sam said it on the call with a few ppl). so, don't get too excited with levels. === The Way I See It - i have been on a private call with Sam.. so, some comments comes from it. however, it was somewhat a controversial call where we (ppl who have concerns) were called "haters" and we were told that "ppl who are successful and making money love GB". so, implicitly, we were called loosers and those who don't understand how affiliate/internet/ online marketing works. - i think, Skool is focusing on "money makers" - large communities, with $$$ per month, who already drive lots of traffic. they are piggy-backing on them to benefit from affiliate commission (cause with the large traffic/large sign up numbers you don't notice the misattribution, do you?) - small communities - free or freemium, forget it.. at least for now. Sam said he MIGHT reconsider.. but you are at the mercy of him/them/they - small communities - paid, you might get some, but only if you do a lot on your end (see levels requirements)
Skool News | the Axe Verdict
16 likes • 25d
Great post and analysis as always, @Lidia Axe Thanks for doing these. I would agree with most of your points here. I can't speak for anyone else, but I am now going back to my content creation roots and going all in on driving traffic to my Skool communities. This is what we should be doing anyway, right?! I will have GB switched on, but I prefer to see anything from there as the icing on the cake. There are a lot of things out of my control, but bringing traffic to my own community isn't one of them. It's where my energy will go now.
7 likes • 25d
@Lidia Axe, and we appreciate it 🙂
The Community Clinic Goes East
22-24 October, Community Clinic is organized around APAC time zone. - if you're in Asia, Australia or New Zealand, you know how this usually goes - the last Community Clinic started at 1am in Sydney - you either set an alarm or watched the recording this one runs in your afternoon and evening 🤩 22 - 24 October 5pm Sydney · 7pm Auckland · 2pm Singapore · 3pm Tokyo · 11:30am India and 7am London, 8am Europe, if you're joining from my side about three hours a day. an hour of roundtable on real members' communities, with guests i'll announce soon then 90 minutes of hot seats and then... there might be more you bring your community and tell me what isn't working. you leave with the one thing i'd fix first. everything free live. 🚨 ACTION NOW: save the dates PS one more thing. i need your help: - every Clinic gets a theme from a doctor show. last time it was New Amsterdam. - this one should be Australian or a Kiwi one. RFDS is top of my list, but i haven't watched it yet. - if you know a better one, tell me.
The Community Clinic Goes East
7 likes • Oct 12
We going International 🙂
4 likes • Oct 12
@Lidia Axe V cool.
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Des Dreckett
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1,258 points to level up
@des-dreckett-6753
Helping creators turn YouTube into paid Skool members. Built The Content Revenue Lab from scratch. No big audience needed.

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Joined Apr 13, 2026
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