I started my Cashflow Creators Club Skool group a few months ago. It’s made me well over $10k in my spare time as a busy dude with a day job. It’s been an amazing “side hustle” if ya wanna call it that. I’ve been thinking about what @Mike Tielemans posted a few weeks ago about selling the mission. I realized I don’t really have one. I just wanted to start a group, document what I was doing, help my group members, and sell them solutions to their problems. That has worked, but I want to turn it up a notch. I’ve spent a few hours trying to formulate the mission and the movement and I’m stumped… I saw @Travis Sago’s equation (SMALL MOVEMENT = CHANGE + DIFFERENT + DESIRABLE OUTCOME). And his truck driver example. If I wanted to follow that example it’s pretty easy for me to say “day job dads who want their online income to surpass their job income so they can quit” Or “blue collar guys who want to make money online” Or some variation like that of who I am + my own goals. Problem is Cashflow creators club already has 220 members. Some men, some women, some in a similar situation as me, but also a bunch who are already full time online. So I don’t want to make my movement or mission something that excludes people who are already invested emotionally, financially, etc. into the group and in me. I notice in Mike’s post the 3 big points he makes are all about the offer. I don’t have a main core offer that everything builds off of. Maybe I should figure that out so I can reverse engineer? Any input would be great. How do you craft a mission or movement and create a group identity without pushing existing members away when the group is already living and breathing?