Some of you will know I've had a family emergency this week, and I wanted to explain a little more about what's going on. After spending time in hospital myself the other night, I came home to discover that my daughter was in a very serious mental health crisis, involving ending her own life. It's been a hell of a few days, to say the least. She's on the path to receiving professional help, but this isn't something that's going to be sorted overnight. I'm not sharing this for sympathy. I'm sharing it because I'm normally here, sticking my nose into everything, keeping my beady eye on you lot and generally making a nuisance of myself! 😂 But right now, I need to be a mum first. SED is still very much here, and I'll continue doing what I can, when I can. There may just be a few delays, and I might not be quite as visible as usual. In the meantime, please keep sharing your events, supporting one another and their events and making the most of what we've built here. And perhaps a little reminder for all of us that we never really know what someone else is dealing with behind the scenes, so take care and sending big hugs right back to you all. Thank you so much for all your kind comments and messages. Heather ❤️

When you present in someone else's community, you've probably got a line at the end saying where people can find you. Most of us do. Wistia looked at over 320,000 videos and found the same habit: about 96% put their call to action at the very end. It's a study of recorded video rather than live sessions, but the result is worth a look. An ask in the middle converted at around 17%, against about 11% at the end. The reason is simple. You can only ask the people who are still in the room, and plenty of them have gone by the closing minute. I'd expect that to be at least as true for a live presentation, where people drop off for meetings, kids and the next thing on their list. So I'd say where to find you straight after the first thing they can actually use, while they're still feeling the benefit. Then say it once more at the end for the ones who stayed. Keep it the same ask both times, so nobody has to pick between two things. What do you say at the end of your presentations right now? Drop it below and I'll tell you honestly whether I'd move it 👇

I’m a little bit MIA at the moment dealing with A family emergency . Thank you

Well, that turned into quite a conversation! 🤣 We invited Des along to share some of his event marketing secrets, particularly his famous Roadshow Strategy, where he takes his events into other Skool communities without ever leaving his desk! And considering this strategy has helped him attract not just new members but paying clients, we were all ears! 👀 But as usual, one conversation led to another, and we ended up uncovering some real golden nuggets! 💎 🔥 Here's some of what we got into... 🚗 1. Take your show on the road! Want to host an event in someone else's community? Don't just turn up and ask! Des shared how he spends 10–20 days genuinely engaging, commenting and building relationships before approaching a community owner. Get yourself noticed for the right reasons first! 📣 2. Think you're posting too much? Think again! This one made me laugh because I've been banging on about it for ages! 😂 Start promoting your event at least TWO weeks beforehand, and don't be afraid to keep reminding people. Des even schedules reminders for an hour, 30 minutes and 10 minutes before his events! And as I said on the call, if you think you're being annoying, you've probably still got a bit more annoying to do! 🤣 Just remember, those last-minute countdowns belong in YOUR community, not someone else's! 🔓 3. Stop gatekeeping your good stuff! Why are we so frightened of giving away our knowledge? Des made a brilliant point about sharing genuinely useful information rather than holding back all the good bits in the hope someone will eventually pay for them. Give people something they can actually use. That's how you build trust! 🎯 4. Big communities don't necessarily mean big opportunities! A community might have 800 members, but how many are actually active? Before spending time promoting or hosting an event somewhere, have a look at what's really happening inside. It's not just about the numbers. It's about the people! 🤝 5. Collaborations should work BOTH ways! If you're presenting in another community, why not invite that owner to present in yours?

Well, well, well… look who's finally making an appearance at Coffee, Chat & Collab! Yes, it's Des Dreckett! 🎉 Apparently, I'm no longer enough on my own. The requests have been coming in, Des is in demand, and who am I to deny the people what they want? 😂 So, for the very first time, Des will be joining me for an hour of coffee, conversation, event tips, new connections and whatever else we end up talking about! If you've got an event coming up, need a bit of advice, fancy finding someone to collaborate with, or simply want to come along and have a good natter, you're very welcome. And if you've been waiting to meet the man himself, here's your chance! ☕ This is an exclusive get-together for our SED VIP members only! 📅 Monday 26 October 🇬🇧 UK – 8 PM 🇺🇸 New York – 4 PM 🇳🇿 New Zealand – Tuesday 27 October, 9 AM Bring your coffee, your questions and your sense of humour. Got any burning questions for Des (or me, if you must 😂)? Pop them in the comments so we know what you'd love to ask! And more importantly… WHO'S COMING? 🙋‍♀️ Des has been requested. Des has been delivered. Now you'd better turn up! 😂☕