Meta just quietly rolled out a feature that solves one of the most frustrating problems in creative testing. It's called "Push delivery to this ad" and it's showing up in Ads Manager for a small percentage of accounts right now (see screenshot of what this looks like) When you have multiple ads running in the same ad set, Meta's algorithm concentrates the budget onto whatever is already working. It can get frustrating because new creatives you want to learn on aren't getting ad spend. But if you switch to ABO or pull these ads into a new campaign, you run the risk of hurting efficiency. This toggle lets you manually concentrate a percentage of the ad set budget for a specific ad. When to use it: ✅ You're testing a new angle or format and don't want to restructure your whole campaign ✅ You have a time-sensitive offer that needs delivery now, not whenever the algorithm decides to warm up to it ✅ A new creative is getting ignored and you want real data before you kill it ✅ Client wants fast learnings on a test they want to run One thing worth noting: this speeds up data collection but it doesn't fix a bad ad. A weak creative will just fail faster (which is a good thing!!) It's still in gradual rollout with no official Meta announcement yet. Only about 5% of accounts have access right now but it's expected to reach everyone by July. If you don't see it yet, keep an eye out for the toggle next time you're setting up an ad. Drop a comment if you've seen it in your account yet 👇

This ad format is working really well up for local businesses right now. Here's the concept: A girl jumps over an A-frame sign and wipes out. Cut to someone at the business doing the exact same thing, falling on the floor next to their own branded sign. That's it. That's the ad. Why it works: Borrows from a viral moment. Your brain recognizes the clip instantly. Captures your attention- you cant look away. This feels nothing like an ad. That's exactly why it performs. Meta loves content that feels native to the feed. These are absolutely amazing to post organic and run as an ad and function well for TOF awareness. Here's how to do it: 1. Grab your A-frame sign (or any branded prop) 2. Find the original clip online so you can match it (i linked below!) 3. Have a staff member or yourself recreate the jump and fall 4. Film it vertically on your phone 5. Post it as a Reel, then run it as a Meta ad Have you tried ads like this before?? Link to the live video

Satisfying sounds + fast cuts = one of the most scroll-stopping formats on social right now. Here's why this ad works: - Rapid-fire product shots keep eyes glued to the screen. No time to scroll away. - The camera click syncs perfectly with each cut. That audio-visual combo triggers a satisfying, almost addictive response in viewers. - Volume of imagery builds trust. Showing lots of product/results fast signals variety and credibility. The best part? This format works way beyond ecommerce. Med spas, roofers, cleaning companies, pressure washers, landscapers. Anyone with strong before/afters or portfolio shots can run this exact concept. Stack your best results, add the shutter sound, let the edit do the selling. Here is a link to the ad to preview: https://app.foreplay.co/share/ads/jkiGfIustMjA7h87gtQw?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2

AI content works. And you should be testing it! There are SOO many great options for creating AI content, and they improve every single day. BUT going 100% AI is a mistake. There’s already data showing why: - Consumers are more likely to trust ads that feature real people and authentic visuals - User-generated style content consistently outperforms polished/produced content in conversion rates Even when AI content performs well, perceived authenticity still drives purchase decisions AI is great at:→ Speed→ Volume→ Iteration But it struggles with:→ Human nuance→ Real-world context→ Trust signals That’s why the best-performing accounts right now are blending both. Use AI content AND use real people (even stock footage) for UGC ads, graphic assets etc. If everything in your account looks AI-generated… You might be sacrificing trust for efficiency.

Meta ads is full of bugs- no, you're not crazy or doing something wrong! If you launch a campaign and Meta seems to be glitching or bugging out, just rebuild it. The platform is very complicated and it is always being changed and updated (especially now). We've seen this several times- a campaign that has been running well all of a sudden stops delivering, AI enhancements start turning back on, ads are running that shouldnt be live etc etc. Just rebuild and see if that helps. Its the Meta Ads version of 'have you tried turning restarting it?'.