I love this whole post and comment section. 🥰 In late 2012, right as I was releasing my first full-length e-book and it was taking off, my bff/editor (at the time) and I got talked into moving our self-publishing author support page from a forum board on... I think it was Yahoo? (LOL dating myself) over to Facebook, where groups for this subject were kinda new. There wasn't one yet for our subgenre, so we had a lot of signups and the place was quite active, where people would ask and answer each other's questions about the nitty gritty for uploading books to KDP, how to format an epub vs mobi file from a word doc, how to choose categories, etc. Plus we talked a lot of marketing strategies, launch day stuff, you name it, we all brainstormed it in there. And we were specifically marketing to an audience that wasn't under the wider romance umbrella, so we were honestly breaking new ground with what felt like some pretty innovative stuff. Despite some, uh... strong personalities in there, and near-monthly drama llama dustups on the public side where many of these authors spent their time (and truthfully too, the readers as well, though our strategy group was only the authors and behind-the-scenes support like cover artists, editors, etc), there was very little hotheadedness in our lil corner. We lifted each other up a lot, came up with a ton of new ideas together, and really just kind of vibed through a bunch of "this indie thing is uncharted, let's map our way," things together. It was wild, could be very lucrative (or very not), and was so much fun. I miss that, frankly. The genre in question (m/m romance) exploded a couple of years later, around 2015/16, and that close-knit feeling kind of faded. The marketing, as people from other romance subgenres who'd been in far bigger ponds started writing in our world, got a lot more polished and perfected. We needed to keep up and be much less experimental with what we tried, or we'd be left in others' dust. Then Covid, etc, and the number of authors writing in m/m grew again, and now, one voice getting heard above the chatter is even more difficult.