That's how long it takes to send the follow-up you've been putting off since Tuesday. People tell me they'll build their business when they have time. Then they wait for an hour that never shows up. Leaders don't wait for the hour. They use the fifteen seconds. One conversation. Three follow-ups. One check-in. That's a day of activity, and none of it requires a clear calendar. You don't have a time problem. You have a starting problem. Set a stopwatch. Do one thing before it hits 0:15. What's the one follow-up you're sending today? Tell me below