From lottery tickets to water-cooler conversations to social media, I agree that much of personal financial planning is driven by hope. Whether people take a DIY approach or fall into cookie-cutter allocation models, the result is often the same. People are hungry for real planning and real conversations. The question is: how do we authentically reach those who need guidance the most, while earning the trust of people who are skeptical to their core?

PacLife, an agent and IMO have been sued by Kyle Busch, nascar legend, for reported “losing $8.5mm” and being sold “tax-free income” solution. This is going to rock the insurance only producer market especially annuity or IUL only solution providers. Why? There is now a Google search that shows a celebrity losing real money and an attorney with a lawsuit trying to change the game (aka the industry and make them pay for it). Next up…class action law suits. This type of lawsuit happened in the Real Estate industry a couple years ago over commissions. There was a settlement out of court and the result has still be negative on that industry. What can you do now? 💡Don’t try to persuade that the lawsuit is frivolous—$8.5mm was lost 💡Don’t try to convince someone that the solution is an IUL. 👀 Do get alignment on the problem a prospect has 👀 Do get alignment that insurance industry has problems 👀 Do give pros and cons of all solutions to the problems And, create partnerships that give credibility. That is what 1. oak Collective is. “Your business powered by our history, our credentials and a One of a Kind brand”. Result for you—Alignment with 1 oak Collective=neutral ground to solve problems people need solved. Comment ‘Align’ to have the conversation.