Remove the product name and see whether the problem is still real. A launch can sound exciting because the name, demo, or mechanism is new. That does not prove the buyer's problem is active, costly, or urgent enough to support a useful promotion. One fast filter is to describe the problem without using the product name, feature names, or vendor language. Open IM Launch Board and improductoftheday.com today. Start with current discovery leads such as KidsVerse Studio and Niche & Offer Toolkit, then add any other October 3 candidates shown on the board. Treat each listing as a lead, not proof. Verify dates, positioning, terms, features, price, rights, and availability from the current authorized vendor sources before publishing a claim. Create a sheet with these columns: - product and dated discovery source - vendor's stated buyer and promised job - the underlying problem in one brand-free sentence - what the buyer does today without this product - three dated pieces of independent problem evidence - existing free, manual, and paid alternatives - evidence that the problem repeats - smallest honest content angle - unknowns, non-fit buyer, and next verification step Run this pass before choosing today's offer: 1. Copy the vendor's stated buyer and promised job into your notes with a date and source. Do not improve the wording or add a result the page does not claim. 2. Hide the product name and rewrite the problem in ordinary language. `Creators need a faster way to plan age-appropriate activities` is a problem statement; `creators need KidsVerse Studio` is not. `Beginners struggle to narrow a niche and shape an offer` can be researched without assuming one toolkit is the answer. 3. Look for independent evidence where the intended buyer already asks for help: permissioned reader replies, your site search, community questions you are allowed to use, public reviews of the category, support themes, and dated search suggestions. Record the exact question and date without copying personal information. One vendor testimonial is product evidence, not independent problem evidence.