I’m at the Meta Sydney offices every month, catching up with Account Managers. If there is one thing I’ve learned, it’s that Meta is built of isolated teams. They launch features constantly but rarely announce them to the public. My #1 takeaway from yesterday's meeting? You need to update your "Existing Customer" audiences immediately. There is a quiet update that now allows you to retarget "Shopping" audiences for up to 365 days. This is massive for capturing high-intent data that usually gets lost. Here is the 1 minute setup: 1. Go to Audiences > Create Custom Audience. 2. Under "Meta Sources," select Shopping (circled in the image). 3. For Facebook: Select your Page, choose "People who purchased any products," and set retention to 365 days. 4. For Instagram: Repeat the process, but switch the platform to "Instagram Account." Why this matters: Most founders rely on pixel data that expires quickly. This uses Meta’s internal shopping data to keep your purchaser list alive for a full year. Go update your settings now.

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OpenAI has officially launched Instant Checkout, a new way for millions of ChatGPT users to buy products directly inside their chat. While currently live for US merchants, the rollout to Australia is expected in 2026. 1. What is it? Imagine a customer asking ChatGPT for "a durable leather bag for a Sydney commute." - ChatGPT recommends your product, and the customer clicks a "Buy" button right there in the chat. They never leave the app, and you get the sale. 2. Why should you care? Free Advertising: ChatGPT ranks products based on relevance, not how much you pay for ads. - You Stay in Control: You are still the "Merchant of Record." You handle the shipping, the customer relationship, and the payments through your existing Shopify system. - Low Fee: You only pay a small fee when a sale happens. 3. Three Simple Steps to Prepare (Do these now) - Apply here to signal AU interest.* - Audit your "Barcodes": Ensure every product in your Shopify admin has a Barcode (GTIN) filled in. This is how the AI verifies your brand is real. - Clean up your Policies: ChatGPT will quote your Shipping and Return policies to customers. Make sure they are clear and up-to-date in your Shopify settings. As a Shopify owner, you do not need to worry about "We have built or are committed to building our Checkout API according to the Agentic Commerce Protocol." in the form as this is automatically applied.