the difference between a $1k/m vs $10k/m UGC Creator is in their thinking. The terminology, mindset, and the way they move is completely different. Here's an example of how I communicate using brand owner language: quick update from a brand who we helped beat their top performing ad. ugc ad outperformed their best control. 17% higher CTR lowered their CPA by 22% increased CVR by 35% here’s what i learned: 1. The brand’s top ad was burning out. During our initial brief, the brand owner told me their best-performing ad had “hit a ceiling.” They’d been running it for months. It worked… but it was hitting creative fatigue and performance was plateauing. They needed a new creative angle. 2. Their existing strategy was too bottom-of-funnel. As I audited their existing ads, I noticed most of their creatives were hyper-direct. And i noticed that their competitors were running the same style as well. Lots of: “If you’re struggling with [X], use [Y].” Clear CTA. Direct value proposition. Product-aware targeting. It worked well for people who already knew they had the problem. But here’s the issue: They weren’t tapping into the broader market. No one was speaking to people who didn’t realize they had the problem yet… or who needed to be emotionally pulled in before clicking. 3. So I filled the gap with a curiosity-based narrative. Instead of leading with the product or the pain point… I crafted a video that opened with a soft storytelling hook: “I didn’t realize this tiny change would actually fix something I’ve been silently dealing with for years.” It triggered intrigue. It hinted at transformation. And most importantly — it didn’t feel like an ad. We structured it like a personal journal entry. Voiceover + B-roll. Story → realization → transformation → soft CTA. 4. We came in with a completely different angle. Instead of “selling the product,” we sold the emotional weight of the problem — and the quiet relief of finding a solution. Focused a lot on the actual benefits as opposed to the features of the product. with this, we were able to go broader and create a new market. we went from converting the audience to creating them. also, the brand didn’t shut down the old ad — it complemented it.

Hi! I'm Jessica! I enjoy making product reviews on Flip so I want to try my hand at UGC. So excited to be here and learn how to level up! Being able to make some extra income from this would be amazing!

Hi everyone. I’m new to This group and excited to glean from many of you.

I'm new here and I'm looking forward to starting with ugc! If anyone has any tips for me, let them know!

Hello! My name is Raniayah and I am at the stage where I am ready to begin emailing companies. [If you have any tips please comment them down below! ] The only problem I have is I have not created a template of my work to send with the email.