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Should i focus on one service with this budget?
Hey everyone! I have a pest control company with a $2k/month ad spend budget that has been managed by a family friend and, while we've had a few leads over the past month or two, it really hasn't brought a significant amount of work in (I know I should manage expectations but even conservatively it has maybe brought in two qualified leads). I went ahead and took a look into the account and it has several campaigns running, basically one for each service.
0 likes โ€ข 23d
@Mike Sharp so i see thankyou! how would you structure? campaign [service - ex. termite control] -> ad groups [breakdown of service - ex. types of termites ] ?
0 likes โ€ข 20d
@Mike Sharp okay so i focus on the type of service/ pest ex. say: campaign[termites] ---> 5 ad groups [ control, treatment, fumigation, prevention, inspection]. with 80 dollars a day on the campaign level [termites]? then i have them battle it out with the winner being out into its own campaign?
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Elias Montalvo
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Active 15d ago
Joined Sep 8, 2025