Heads up if you use Claude or any AI tool in your content: this week Anthropic started embedding an invisible watermark into every piece of text Claude generates and as this was written by Claude it probably has one! Here's what's actually happening. The EU passed a law called the AI Act that requires AI companies to mark generated content so it can be detected later. Anthropic rolled that out this week, and it applies everywhere, not just Europe. It's baked into the text itself, invisible to you and me, and it can survive copy and paste into your blog, your Skool posts, wherever you put it. I want to be clear about what this is and isn't. It is not a quality flag. It doesn't mean your content is somehow less legitimate because AI touched it. If you're bringing your own ideas, your own judgment, your own story, and using AI to help with phrasing, that is still your work. I have been saying this for months and I still believe it. The watermark doesn't change that. It is a paper trail. If you generate a full draft with AI and barely touch it, that mark is designed to survive. If you write it yourself and use AI to tighten a paragraph here or there, heavy editing dilutes or removes the signal. So the more the words are actually yours, the less this affects you. Google's Gemini has been doing something similar for a while. ChatGPT has said it's building the same thing but hasn't shipped it yet. Not every AI tool does this right now, but the direction is clear. This is where the whole industry is headed because the law requires it, not because one company decided to. Here's my honest take, and here's why I'm telling you this now. I use AI every day in my business. I always have my own ideas first, I always know whether what comes back is any good, and I use AI to help the language land. That's not going anywhere. But this is a good moment to ask yourself where your line is. How much of what you publish is actually your voice, and how much are you outsourcing entirely.

I will be away from Friday 14th until Monday 30th August. To keep my momentum online I will schedule a lot of my Pinterest and Youtube content and only add SubStack - maybe! If anything goes wrong with a Djangify store I will reply to emails. Otherwise I will see you on Monday 30th or 1st September.

My focus last week was on the system/tool that will help me generate plans, content and stay focused. I found a few paid tools but instead decided to build something that will work with Djangify and save the monthly fee! This week I have been using and fixing (while using) Lead Generation Scout (LGS). IMPORT FROM DJANGIFY I included a button the connects LGS to Djangify. It will pull in your EEAT profile, pages, any hosted tools, products, cluster pages and blog posts (the last six months) All of that content is used in the traffic generation/content creation plan so each plan does not give me a bunch of NEW content to create but uses existing content. The AI Assistant has been trained to include EXISTING content and promote that. Each import is called a WEBSITE and in the website area you can also select your preferred social media platforms that you want to use. CREATE THE PLAN - 30 day or 90 days The software is attached to Claude Chat. So in my Claude window I can connect to LGS and ask questions in Claude. It has been such a blessing to take all the chats on strategy and positioning and put them all into one space - the Assets - then get AI to go over them and deliver a plan. This plan is based on focusing on ONE PRODUCT only. The content creation plan is delivered while focusing on that one product and you can also select to focus on email marketing only (getting people to sign up to a list) It focuses on a framework and delivers the plan into sections of Getting Found, Getting Known and Getting Paid - so all activities will focus on one of those three. WORK THE PLAN Based on the social media platforms I selected LGS will work to deliver plan advice based on those platforms. Before creating the plan AI will ask me how much time I want to spend on each site and I tick off everything I do as I complete it. If I don't get things done the email reminder lets me know. Unless I tell the chat otherwise the plan will blend what I already have with new content to create. On one site that didn't have a cluster page or any tools I told it to focus on new content only. So I can choose to only build new content and over ride the instructions.

I love systems. They help me stay focused. A lack of a clear system has been missing in my efforts to generate traffic so I built myself (its the weekend so building is allowed) a lead/traffic generation tool. One that is a .exe file (windows) so I don't have to host it online. Its on my computer like normal software. I half built an AI Marketing Platform in early 2025 after joining a Skool group. I paid for his course but I was never able to finish it. Thanks to Claude Code I got it up and running last month but I do not want another tool to promote. Djangify is enough. So I took my project tracker project and the best parts of the AI Marketing platform and built a Content Creation system. It will give me a full plan of what to do for 90 days (in three 30 day phases) and a list of hooks, potential article titles etc so I end up with a full traffic generation plan with something to do daily. I have set it up to send out an email reminder if I miss a day or I don't mark down what I did in a day. It includes a button that let's me import all of my information from Djangify into it so I don't have to add everything again. I created documentation for it but an hour later and its already outdated! I used Claude to build a page on the Djangify website. https://www.djangify.com/lead-generation-studio I will share the plan it provides and what I have to do each day here in the group along with what I did and where. This whole thing would have taken 4-6 weeks this time last year. Now it gets done in hours!

I just noticed the ability to close the doors. Not sure when that was added but its very helpful. Now this really becomes about me using Skool just to log my own journey and help out anyone I invite to join.