Elaine Clark

Summary: Adobe’s data shows AI played a big role in 2025 holiday shopping: AI-driven traffic to retail sites surged 693% year over year and converted 31% better than non-AI traffic (with higher engagement and revenue per visit). Adoption is uneven, though—usage is higher in wealthier, more urban states, while parts of the South/Appalachia and rural areas lag mainly due to lower awareness. Check out this article on how AI has changed holiday shopping: https://www.marketingdive.com/news/ai-has-changed-holiday-shopping-heres-what-the-numbers-say/810265/

New comment Feb 2

Elaine Clark

1 like • Jan 24

That was interesting. Looks like the old Google search is fading, while AI can search better and deliver what you asked for. I'm thinking this is why the conversion was higher. You get directed to what you want instead of who pays more for top of search ads. This will last until someone figures out how to sponsor ads to show up at the top of the AI search results, then we are back to sifting thru search results for what we actually asked for. ChatGPT ads have me worried that this is the direction AI search is headed.

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Elaine Clark

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