When @Christine Vabre first came to me, she was doing what so many online business owners believe they have to do. She was creating content for Facebook.Growing her Skillshare audience.Driving traffic to her website.Trying to keep multiple platforms alive—all while teaching watercolor and serving her students. Like many entrepreneurs, she was working hard to stay visible. But visibility wasn't the problem. Her business was spread too thin. Over the past year, Christine made one powerful shift: 𝗦𝗵𝗲 𝗯𝗲𝗰𝗮𝗺𝗲 𝗦𝗸𝗼𝗼𝗹-𝗳𝗶𝗿𝘀𝘁. Instead of trying to send people everywhere, she started sending everyone to one place—her community. That single decision completely changed the way she runs her business. Today, 80% of the members joining her community come directly from Skool. Think about that for a moment. Instead of constantly chasing attention with endless content creation, the platform is bringing qualified people to her. That means she spends far less time marketing and far more time doing what she's truly passionate about—helping people discover the joy of watercolor. But the biggest transformation wasn't just where her members came from. It was what happened once they arrived. Without distracting ads, algorithms, or competing notifications, Christine is able to build trust much faster. Her students get to know her. They engage. They stay. They experience her teaching instead of simply scrolling past another social media post. And when trust grows... Sales follow. Christine shared that nurturing people inside her community has led to roughly four times the sales she experienced with her previous business model. That's what happens when you stop renting attention on social media and start building relationships inside a community you own. My favorite part of Christine's story isn't the sales, though. 𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲. Today she's running a thriving business while working just 25–30 hours a week. Instead of living on the content treadmill, she's spending her time where she creates the greatest impact—supporting her students, growing her community, and doing work she genuinely loves.

I go behind the scenes into how I make money with my freemium communities. What are your thoughts and questions?

Hey Chicago - Let's Meet Up!! I'm in Chicago and would love to meet Skoolers. 𝗝𝘂𝗻𝗲 𝟮𝟰 𝟵𝗮𝗺 𝗹𝗼𝗰𝗮𝗹 𝘁𝗶𝗺𝗲 LINK Location: Fairgrounds Coffee & Tea. 306 W. Erie Street, Chicago, IL 60654 ** Located in the gallery district of downtown Chicago, walking distance to the Loop and Michigan Avenue. Drop a 💯 if you're coming!!

Track my summer journey through France and Belgium, while growing our Skool communities, running a bundle event July 27-31, and mentoring premium and vip members on making money on Skool!! What are you up to this summer? And what's happening with your Skool community?

What's new with you? What's new with me? Check out what's NEWS-worthy in the Skool Scale Camp!!