« So, tell me, what’s your book about? » -A simple question, but one that can often make writers freeze or fumble. It’s daunting to distill the essence of your work into one sentence, but it’s vital after writing the book, for the BUSINESS of your book- pitching it, selling it, and promoting it. Agents will require you to have a well-crafted one-liner, and for networking at conferences and queries online and in-person, you will need it. For fiction, think plot, not themes. If you called your best friend, how would you describe the quick « movie trailer » of your story? For non-fiction, it’s your key concept, core message, and key takeaway. If you could give one gift to the reader-one message, lesson, or action for them to take, what is it? And here’s a hint- this elevator pitch will also help frame your author talks, quotes for articles, and episode headlines for podcasts, so get that one-liner down! Need help deciding? Pick your top 3 and create a poll to get feedback. We’re all In this together!