Tracking Cold Traffic for a Business Opportunity — Website, Funnel, or Community?
I’d love some strategic input from other business builders. I’ve been in the online space for over five years, teach digital marketing and multiple income streams, and I’m currently growing 21 income streams. I recently added a health and wellness brand that I genuinely love, and it’s been growing steadily — we just had our biggest month ever in March. As part of continuing to scale, I’ve started testing a search-based traffic source for that particular biz opportunity especially with another country about to open. I’m getting clicks and attention, which is encouraging, but right now I’m sending that traffic directly to my website, which doesn’t give me much ability to track or continue building the relationship. Since this is colder traffic, I’m thinking through the best long-term approach: • Continue sending directly to my website • Create a funnel/bridge page to explain the opportunity and capture email/phone # • Send them into my Skool community where I teach digital marketing and multiple income streams •Send them to the new Facebook page I created for this brand For those of you who have tested new traffic sources, what has worked best for converting and tracking cold traffic?