I was an elite rower training for New Zealand's national eight. Every Saturday we'd finish five hours of training before 1pm. Then all twelve of us would pile into McDonald's and compete to see who could eat the most burgers. I'm not joking. This was the official advice. And I followed it. Because why wouldn't you trust the experts? But something never sat right. I was doing everything I was told. My energy still wasn't where it should be. I was getting sick more than made sense. Carrying inflammation I couldn't explain. I was doing everything right. Why did my body feel like this? So I went looking for my own answers. Years of research. Questioning everything. Then it clicked. The seed oils in all that food were signaling my body to store fat and conserve energy. Just like a bear preparing for winter. My body wasn't broken. It was running the wrong program. Once I removed those foods, everything changed. → Less than 1 hour of training a day to maintain it all → 102kg at 12% body fat → Broke the Liver King's Barbarian world record → First person in the Southern Hemisphere to complete the Super Barbarian Here's why this matters for you. You're not a rower. But you're eating the same way I was. The working lunch that's just a sandwich. The takeout because the day ran too long. The client dinner where everything is cooked in the wrong oils. All of it is running the same program in your body that McDonald's ran in mine. Store fat. Stay foggy. Run slow. I know what you're thinking. It can't be that simple. But when I was rowing I was training 22 hours a week and still felt broken. Now I train less than an hour a day and I'm in the best shape of my life. The training wasn't the problem. The food was. You can't out-train the wrong fuel. You can only remove it. Comment RESET and I'll show you exactly what I changed.

For over a decade I’ve been obsessed with understanding how the human body actually works. That obsession led me to: - NZ professional rower - Barbarian endurance world record - 102kg at ~12% body fat training <1 hr/day If I were to coach you on one thing related to health, energy, or performance… What would you want help with? Be honest.

Most high performers who are short on time are trying to fix their health the same way they manage everything else. With systems, tracking, and optimisation. Counting calories. Eating "healthy." Hitting the gym before a packed day. The problem with this is mainstream nutrition wasn't built for how your body actually works. It was built for sedentary people managing portion sizes. You're not managing portions. You're managing a business, a team, your family, and trying to perform at a high level every day. You're trying to optimise output while the input is broken. And when life gets busy, you default to what's convenient. Which is exactly what keeps the problem getting worse. This leads to stubborn body fat that won't move despite the effort, afternoon energy crashes right when you need to think clearly, brain fog on your most important days, and a body that no longer matches what you've built. After reaching 102kg at 12% body fat, breaking the Liver King's Barbarian world record, and helping the people around me transform using the same system. Here's what I'd do instead: Remove the metabolic disruptors from your diet. Seed oils and ultra-processed foods signal your body to stay in fat-storage and low-energy mode. Remove the signal. Your body switches back into fat-burning mode on its own. No extra time. No complex tracking. Actually less effort than what you're doing now. This works because the problem was never how much you eat. It's what modern food is telling your body to do. Which leads to dropping 10kg of body fat, waking up with consistent energy, and having the mental clarity to perform at your highest level. Every single day. Now, high performers, you can think about it like this… Are you still trying to out-discipline a diet that's working against you? Or are you ready to remove the problem and let your body do what it was built to do?

I’m thinking about helping 5 busy high performers lose 10kg and get consistent high energy in 8 weeks — without counting calories. Comment "ENERGY" if interested (or if you know anyone that may be)