Brothers, You're 12 hours in. Tomorrow morning at 8am, you hit hour 24. And in your head right now there's already a number forming. 24 hours. That's the goal you set for some of you when you signed up, that's the safe target, that's the one your buddy or your lady would tell you was "enough." I'm asking you to throw that number out. Here's why. At hour 24, your body just finished the warm up. Insulin has dropped, you've burned through the easy fuel, you're starting to shift into ketosis. That's it. That's all 24 hours buys you. You did the hard part for the participation trophy. The whole reason you signed up for this is what happens after. Hour 36 is where the work actually starts. That's when autophagy hits full stride. Your body stops digesting food and starts digesting itself, in the cleanest possible way. It breaks down damaged cells, misfolded proteins, the cellular junk you've been hauling around for years. Growth hormone spikes over 1,000%. Ketones start fueling your brain instead of glucose. The mental clarity you've heard about, the kind you cannot fake or buy, lives at hour 36. Here's the part I really want you to hear. Hour 36 lands at 8pm Monday night. That is the exact moment the Strawberry Moon peaks. The peak of your fast and the peak of the lunar cycle hitting at the same time, on purpose. That is not a coincidence in the schedule. That is the entire point of this protocol. You are aligning your internal release with the external cycle. The body is dumping what no longer serves you. The moon is marking it. You get to walk through that doorway awake. Now here's the gift. If you make it to 36, you don't have to grind. You go to sleep. You wake up at hour 48. The hardest stretch of the back half happens while you are unconscious. From 48 you are two thirds of the way home and the finish line is daylight. So when 24 hours hits tomorrow morning and the voice in your head says "you did it, that's enough," recognize that voice. It's the same one that quit on you in your past. The same one that talked you out of the gym, out of the hard conversation, out of the man you said you wanted to be.

Brothers, Today we begin the next part of this experience. 8am is the line. Two days of clean eating behind you, up to 72 hours of fast in front of you, and a full moon on Monday night that we are walking toward together. If you are reading this, you have likely already done more than most men ever will. You set a date, you prepared your body, you showed up. That matters. Don't skip past it. Here is the mission for the first 12 hours. Drink water. Add a pinch of sea salt if you start to feel light. Move your body, walk, get sun on your skin. Stay off the food content on social, it will work against you today. If you feel hunger, do not fight it, just notice it. Hunger is not an emergency, it is information. Your body is asking for the old fuel and finding none, so it is about to learn how to burn the new one. This is your opportunity to implement awareness and truly use your mind as the tool to honor your body and yourself. This first stretch is the easy stretch. Insulin is dropping, and the good cells are preparing to go after the old and broken ones. You won't feel much yet. That's normal. The work happens underneath. Water, salt, black coffee. Nothing else. No calories, no supplements. Do your best. If you feel the want or need to break the fast, keep organic coconut water, organic pressed juice, or beef broth available and next to you. All of those will break the fast, and if you must, then do that. Stay in with us for its entirety as best you can. I will be checking in a couple times a day and available for each of you if you want one on one support. Stay close to the group today. Feel free at anytime to drop a comment below with the hour you are at and one word for how you feel. What you say could add value to others. Whether it's a question, a win or a struggle. Some of us will be going through the same thing. And some of us will be here to support that. We move together. When one of us wobbles, three of us answer. That is the container, this is the support.

One day down. One to go before the fast. Today is the bridge. What you eat and drink today, plus what you eat tomorrow morning before 8 AM, determines how the fast starts. Dial it in. Before you read on make an importantn note. Two things that you will need to start the fast. 1) Sea salt, either Celtic or Baja gold. You can get at any grocery store but try to get the best quality coarse sea salt that will be added to your water. It will be the first thing you drink in the morning. A nice little pinch and preferably spring water or filtered water 6-8 ounces, and you're good to go 2) Journal - it doesn't have to be fancy. You can pick up a notebook for a $1 or 2 or get yourself a nice journal at a bookstore, but we're going be journaling. through this experience. You're not gonna be writing a book.You're just gonna be putting down some basic notes to give you.Some guidance in the following areas that are custom to you. Mind, Body, Spirit, Relationships, Money Wellness, Play / Adventure, and Wants / Desires. Now on to today! Today's mission: Eat clean again - Same rules as yesterday. Whole foods, protein you cook, fruit, vegetables. Nothing packaged, nothing refined, no alcohol. Hydrate hard - Water all day. Add a pinch of sea salt to one or two glasses. Your electrolytes matter more than you think once the fast starts. Prep your space - Clear the kitchen of anything that will tempt you on Monday and Tuesday. If it's not in the house, you can't eat it at 9 PM when the cravings hit. Plan your Sunday morning meal now - You've got until 8 AM tomorrow to eat. Make it count. Something clean and substantial. Eggs, fruit, protein. Then the runway closes. Sleep early - 9 or 10 PM. You want to wake rested, not dragging. IMPORTANT Talk to the people you live with, Agian - If you live with anyone, your wife, your girlfriend, your kids, a roommate, talk to them today. Tell them what you're doing and why it matters to you. Ask for their support, not their opinion. The last thing you need this week is someone waving a slice of pizza in your face or rolling their eyes when you skip dinner. You need the people around you to hold the line with you, even if they don't understand it. A quiet house, a respectful kitchen, and one person in your corner can be the difference between finishing strong and breaking early. Have the conversation now, before the cravings hit.

You're in. The work starts now. These check-ins are about 5 minutes each. Under 3 minute video message and copy written for detail of needed. Feel free to watch the video first, below. Lets go!! The next 2 days are about clean eating so Sunday morning your body easily moves into the fast instead of fighting it. Clean food in, junk out. That's the whole assignment today. EAT Whole foods only. - If it grew, walked, swam, or flew, it's in. Protein you cook yourself - Chicken, fish, beef, eggs. Aim high. - Fruit and vegetables - unlimited. Although try to eat with protein. - Water - A lot of it. Start now. Start adding a little salt to the water you drink first thing. Salt is loaded with lots of minerals and you want to make sure it's a good quality salt. You can use Himalayan pink, Celtic salt. I use Baja Gold Sea salt. You are definitely going to want quality salt when we start the fast. Make sure you pick some up at the grocery store.Whole foods has baja gold for $15 will last months CUT OUT - Refined sugar - cookies, goodies, if it's packaged, look at the back, and if you see under carbohydrates, the phrase "added sugars" and it has added sugars, don't consume it. - Seed oils - the only oils that are okay to consume are coconut, olive, avacado and grass fed butter. All oils remove - Alcohol - its only for a week, this is part of your commitment to yourself - Anything packaged or processed. The exception are quality supplements like protein powder, but you want to make sure it's a good quality because a lot of protein powders have refined sugar for flavor - Fast food, takeout, snacks with a barcode. 2 DAYS of this and your body shows up to Sunday morning at 8am ready. Skip it and the first 24 hours of the fast will be challanging phyiscally This is the easiest day of the next 7. Use it. You signed up because something in you knows it's time. Honor that. Cook a real meal tonight. Drink your water. Get to bed early. Tomorrow we go again.