$100,000. Fifteen winners. Thirty seconds of video. And here's the twist: the products don't exist. Runway just reopened "Another Big Ad Contest For Products That Don't Exist — Volume II," and I'm bringing it to my Launch community because this is one of the cleanest opportunity-to-effort ratios I've seen all year. Here's the deal: Pick one of 7 fictional briefs — Vero Soda , Solacé Sunscreen , Eureka Waterproof Notepad , JAUNT Speaker , Understory Mushroom Powder , JACK Multi-Tool — or take the open brief and invent your own product . Then make the best 15–30 second spec ad you possibly can. The prize pool: $50,000 grand prize $15,000 · $10,000 · $5,000 · $5,000 $1,000 each for places 6–15 Why I'm telling you this: No client notes. No budget restrictions. No committee killing your best idea. This is the brief every creative says they wish they had — and it's sitting right there, unlocked. And you can enter as many times as you want. Solo or as a team. Every submission is another lottery ticket you actually control. Two things that will disqualify you, so read carefully: Under 15 seconds or over 30 seconds. They are strict. No exceptions. It must be built with Runway (paid plan required) and must feature your brief's product and logo while answering "The Ask." Submissions close July 31 at 11:59 PM ET. Carousel above has the full rules, all 7 briefs and the deadline. runwayml.com/big-ad-contest-vol-2 The next time someone tells you they'd be a great creative director "if they just had the chance" — this is the chance. Who's entering? Drop your brief number in the comments and let's see who shows up. #AI #Runway #Advertising #CreativeStrategy #AIVideo #Launch #Filmmaking https://runway.com/big-ad-contest-vol-2