Social media marketing has changed and it’s about to be worse in 2025. It will be WAAAY harder for artists to be discovered. My team had massive success in the Viral Era but 14 months ago, we realized that it’s come to an end. Before you could be seen by so many people so quickly if you went viral, it was worth the gamble of procrastinating on building a solid foundation. But it’s no longer about “being seen” by a lot of people overnight, it’s now about “connecting” with the few that see you. Instead of “how do I go viral???” The question is…”How do I convert streams or social media views into actual fans who will spend money on me?” For example…which of these artists would you rather be? ARTIST 1: Do you want to be an artist with 1 million streams on a song and no real fans or meaningful brand? OR… ARTIST 2: Do you want to be the artist with 90k monthly listeners and 2k real fans that give you $50k/year minimum? Artist 2 will be the one who wins in the “Connection Era”. We’ve already seen the results with several artists over the last few years, with some now generating over $450k/year. All it takes is ONE year. So stop thinking about the short term and let this be the year that you are patient enough to build something meaningful. Make this the year that changes EVERYTHING. For the holidays, we’re offering access to 12 months of marketing advising, private insider information from the campaigns we’re running AND the tools we use to do it… And we’ve made a 14 day FREE ACCESS deal for the first 100 artists who sign up! Click HERE now to claim your spot now before all spots are taken.

Welcome new members! Please complete the "How To Get Full Access & Not Get Kicked Out" course as soon as possible to learn how to maximize your No Labels Necessary experience, how the platform works, and how to access additional resources and opportunities. You can access the course via the link below: https://www.skool.com/brandman-network-7535/classroom/6709860e?md=9ffa0276b80d4f9194773f4b05601d9c

I quite literally just purshased the 90 day blueprint because I felt like I was just trying a bunch of random different things to no avail and I wanted to find some type of direction. I’m about to start the courses and will update you all on the progress! Wish me luck and happy holidays everybody!

I’ve been doing pretty good at getting eyes on my music. It’s not much but it’s enough to make me wanna drop more content for the people that do listen. The biggest problem I have is getting people to engage and retaining the people that do engage. Even when they comment on the post to say they like the song they never actually listen to it. I respond to people, I engage with their content and other things such as networking. Where am I going wrong in the process?

The rise of digital distribution and social media has changed the way that artists are discovered and developed. While record labels and other industry professionals have traditionally played a key role in artist development, indie artists are now able to build careers without the support of a label, and are expected to have an established following before receiving any interest from labels. This raises the question: does artist development still happen in the same way as it used to? Also, what does the future of artist development look like in the age of digital platforms and social media? In other words, how can artists best navigate the current landscape of the music industry and build successful, sustainable careers?