Love that you're thinking about it early! You definitely don't need to wait until he has a huge varsity highlight tape. Start building his presence now. Post his training, practice clips, camp reps, measurements, and eventually his game film as it comes in. The biggest thing is documenting his development consistently instead of waiting until junior year and trying to build everything at once. Once he starts getting Friday night reps, clip those plays after every game and start building the highlight tape as you go. If you ever need help with what to post or how to showcase him, reach out. Recruiting is something I want to help more of our guys with in here too!