Every Skyscraper has a foundation. You can't build without the proper laying of the foundation. Stop looking at every one else's results and allowing that to determine which way you move next. In digital marketing there are key principle's you need to master before you can go to higher heights. 1. Your Messaging- Your messaging should be so powerful that when people read or hear your content it activates them to pull out their credit card and buy all your offers. There is Activation content and there is Conversion Content. Value content does not convert and is overused which puts you in the friend zone and will cause that person to purchase from someone else. 2. Automations- If you do not have automations set up you will continually chase clients and be on a never ending sales hunt scaring away everyone you come in contact with because the automations have not been put in place. You will never be able to build without automations. Staying in the mindset of I just need xyz amount of sales keeps you in the scarcity mindset and people can feel that and you will not attract sales this way. Build the foundation properly. 3. Threading your offers- If you only have one offer you are missing millions of people that are actively looking for a solution to their problem. 💸 You don’t need more followers. You don’t need to launch every month. You need a bulletproof, high-converting offer suite that makes stacking $10K, $50K, even $100K months light as a feather. 💸Your business should be a cash machine, not a grind. If you don’t have an optimized, stacked offer suite, you’re leaving six and seven figures on the table. This is your shortcut to a business that runs itself, while you collect the payouts. 💸 Your Income Should Scale Without Extra Work – Instead of trading time for money, your offer suite does the heavy lifting, allowing you to step back while your business keeps growing.