Quick little story - So I’m not in a service based business (per se), however I make music and I did also want to provide a service through building a newsletter specific to my niche. Used a formula I got through here and crafted an offer to begin sending out to get some subscribers. Seen how the music on my page worked as advertisement and a bridge, when a guy I do not know and have never met, was eager to sign up and subscribe as one of my first subscribers. Small win and I’ll take it. We’re at 11 people now.