Pricing is the one decision that affects everything else in your coaching business — who you attract, how many clients you need to hit your income target, and how you show up on a sales call. Most coaches either underprice because they’re scared, or pick a number based on what someone else is charging. Neither is a strategy. A few things I want to get into: — What are you currently charging per month for 1:1 online coaching? — Do you feel that number is right — too high, too low, or where it should be? — What’s actually stopped you from charging more? Be specific with the numbers. No judgment here.