Open Enrollment Prep: Are You Ready to Translate the Changes? Hello, Collective Strategists! 👋 Open Enrollment isn't just a busy season for enrollment teams. For health insurance professionals, it's also an opportunity to bridge information and action. Every year, members are asked to make decisions based on changes they may not fully understand—premiums, networks, benefits, formularies, cost-sharing, eligibility, plan designs, and more. And somewhere in that process, someone has to translate the information. This week's Strategist Question: 👉 As Open Enrollment approaches, what information do you think members are most likely to misunderstand—and how can you use your current role to help bridge that gap? Consider the perspective you bring from where you sit: What do you see that another department, team, or professional may not see? Maybe your contribution is: • Identifying a recurring member pain point • Explaining a complicated process more clearly • Connecting two departments that approach the same issue differently • Spotting a gap before it becomes a problem • Bringing frontline experience into a larger conversation • Helping turn plan information into something people can actually use Collective Strategists, this is our opportunity to think beyond our individual roles. Open Enrollment gives us a chance to ask: "What can I see from where I sit—and how can I use that perspective to make the experience better for someone else?" 💬 So, what will YOU bring to the Open Enrollment conversation this year? Your expertise. Your perspective. Your voice. That's how we bridge the conversation.

Hello, Collective Strategists! This week, we’re talking about something every professional has—but not everyone feels empowered to use: Your voice. As health insurance professionals, we often sit in different parts of the healthcare system. We see different problems, hear different concerns, and experience processes from different perspectives. That gives us something valuable to contribute to the conversation. 💬 Here’s this week’s question: In your current position, how could you contribute to the conversations that shape decisions—and do you feel like you have a voice in those conversations? Think about the conversations happening around you: - Where do you see opportunities for improvement? - What perspective do you bring that others may not see? - Are you being invited into the conversations—or are you finding ways to enter them? - What would help you feel more confident using your voice? Bridging Conversations isn’t about having the loudest voice or the highest title. It’s about connecting people, perspectives, expertise, and priorities so we can move from “This is how we’ve always done it” to “How could we do this better?” So, Collective Strategists, let’s talk: Do you feel like you have a voice where you work? And if so, how are you using it? Your experience may be the perspective someone else needs to hear.

First, thank you for being here. Your decision to join the Insights PRO Collective means more than simply joining another professional community. It means you’ve chosen to be part of a movement that believes healthcare works best when we understand one another, learn from one another, and work together to improve outcomes. As many of you know, I am in the middle of relocating to Northern Virginia while also transitioning into a new full-time role. Because I want to build this community intentionally—and give it the time and attention it deserves—I will be treating August and September as our soft launch period, with our official full launch planned for October. That doesn’t mean we’re waiting until October to begin. In fact, one of the things I’m most excited about is starting our Bridge Conversations now. These conversations are designed to bring together professionals from across healthcare and health insurance to discuss the challenges we all face, share different perspectives, and explore practical ways we can improve collaboration. Better communication leads to better understanding, and better understanding leads to better outcomes for the people we all serve. We’ll host at least one Bridge Conversation in August and another in September as we begin building the culture and rhythm of this community together. In the meantime, I have one favor to ask. If you know healthcare professionals, health insurance professionals, patient advocates, revenue cycle leaders, care coordinators, case managers, provider office staff, or others who believe education and collaboration matter, I invite you to share this community with them. The more perspectives we bring to the table, the richer our conversations become. Thank you for believing in this vision while we’re building it together. I’m excited for what’s ahead, and I’m grateful you’re part of this journey from the very beginning. Here’s to building stronger connections, better collaboration, and ultimately better outcomes.

Helping people make better decisions starts long before Open Enrollment ends. This year, I’m experiencing firsthand many of the situations we help others navigate every day. Our family is relocating to another state. We’re working through Special Enrollment decisions. My son is remaining in Georgia for college, which means his coverage decisions look different than the rest of the family. And before long, Open Enrollment will begin, bringing another round of important choices. Even after more than 15 years working across health insurance and healthcare, these decisions still require careful planning. It reminds me that the people we serve often have far less knowledge, fewer resources, and little confidence that they’re making the right choice. As healthcare professionals, patient access teams, benefits professionals, HR teams, and health plans, we all have opportunities to make these conversations easier. 💬 Strategist Question of the Week What is one thing your organization—or you personally—can do to help patients, employees, members, or clients better understand their health insurance choices during Special Enrollment and Open Enrollment? What education, communication, or tools have you found to be most effective? Let’s share ideas that help people make informed decisions—not just complete enrollment forms. — Dinah Lee💕 Founder, Premier Health Insights, LLC

One of the biggest mistakes organizations can make is defining leadership by position instead of behavior. Some of the strongest leaders I’ve worked alongside weren’t supervisors, managers, or directors. They were the team members everyone trusted to train new employees, improve workflows, troubleshoot complex issues, and bring people together around solutions. They built credibility long before they were ever given authority. When we only look for leadership in the organizational chart, we risk overlooking the people who are already influencing culture, strengthening teams, and improving outcomes every single day. Leadership is demonstrated through curiosity, collaboration, accountability, problem-solving, and a willingness to help others succeed. Those behaviors often appear long before a promotion. As healthcare continues to evolve, perhaps one of our greatest opportunities is to recognize and intentionally develop leadership at every level of our organizations. When we do, we don’t just prepare the next generation of managers—we build stronger teams, improve communication across disciplines, and ultimately create a better experience for both patients and the professionals who serve them. Leadership is a behavior before it is a title. I’d love to hear from this community: What leadership behaviors do you believe organizations should recognize and develop long before someone receives a leadership title? Dinah M. Lee Founder, Premier Health Insights, LLC