Thought Provoking Question: Is your lifestyle funding your future… or just your image? Answer: Discipline and inventing Hooks: - Why I thought I was winning in life but instead I was draining my future.” - I believed looking successful meant I was successful. - Looking wealthy and building wealth are opposite habits.” If Emotion to Evoke: Motivation On Screen Text “I thought I was winning in life Visual Hook: melting gold clip On-screen text: “Why I thought I was winning in life…” Voiceover (calm, reflective): “I thought I was winning…” Be-roll counting cash, busy bench work, Customers in store, organizing money filming content, back to meting gold. I am not winning in life because I am smarter or richer than you. I am saving, investing creating a brand and making systems. I wasted years of my life just burning money and pretending to be wealthy and the truth is That the only thing that you need is discipline and a day by day plan. Are you building your future… or burning it?” Voiceover: “Gold melts fast if you don’t control the fire.”