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Owned by Dhariana

Coffee With Dhari

1 member • Free

Brand strategy for women in leadership who want to be known for what they do — without performing online. Clarity first. Presence always. ☕

Memberships

The Licensing Lab

8 members • $27/m

Skoolers

164.1k members • Free

9 contributions to The Licensing Lab
Replay
Hey everyone! Here's the replay from last nights Live Q&A session
Replay
0 likes • May 5
I'm upset I couldn't make it to this live - thank you for the replay
31 Pitches in 31 Days
Alright y’all, I’m locking in for the next 31 days and I want you to understand EXACTLY what I did today so you can follow this process too. I’m also documenting everything in real time so I can bring it back to you as a full system once this is complete. Here’s what today looked like: Step 1: I chose ONE offerNot multiple. Not “whatever sells.”I’m focusing on The ID Project for the next 31 days. That’s it. Step 2: I got clear on what I’m NOT sellingI’m not leading with my ebook course or my services. Those are back-end.This month is about positioning for bigger contracts. Step 3: I identified WHO actually needs thisNot “people.” Not “my audience.”I’m targeting: - school districts - juvenile justice / corrections - nonprofits serving high-risk youth - workforce programs Places where this problem already exists AND is funded. Step 4: I fixed my positioningI’m not calling this a curriculum.I’m positioning it as a system that helps reduce behavior issues and violence by addressing identity at the root. Step 5: I set my pricingI’m no longer guessing.This is a $25K–$100K+ offer depending on scope. Step 6: I decided how I’m reaching outNo pitch decks. No overthinking.Just simple, direct emails to start conversations. Step 7: I mapped what I’ll send AFTER they respondA clean 1-page overview with: - what it is - who it’s for - outcomes - implementation - starting price Step 8: I built my outreach planFor the next 31 days: - 1 new pitch per day - 2 follow-ups per day Step 9: I started building my listNot waiting for it to be perfect.I’m building it as I go. — That’s the setup. Now the real work starts tomorrow: sending the first pitch. I’m documenting: - who I reach out to - what I say - who responds - how I handle calls - how deals close So I can give y’all the FULL breakdown after the 31 days. If you’re in Licensing Lab, I want you moving with me. Pick your ONE offer.Identify your buyer.And get ready to start outreach. We’re done sitting on ideas.
0 likes • May 2
Thank you!
Big News!
I’m opening up office hours where I’ll be inside the community once EVERY week. This is a time to drop by with your questions in the month of April ☺️
0 likes • Mar 30
Thank you!
Are you ready?
How many of you will be building with me this weekend?
0 likes • Mar 16
🙋🏾‍♀️
Weekend Build Out
Hey everyone March 21st & 22nd I’m thinking of hosting a licensing build weekend. Come work on your projects live with me. I’ll open it up for $500 to the public but members can get priority access for $250. If you want to join drop a comment I’ll have the official link up by tomorrow.
0 likes • Mar 9
Yes please
0 likes • Mar 12
@Shalah Turner I'm in! See you on the 21st and 22nd
1-9 of 9
Dhariana Lozano
1
3points to level up
@dhariana-lozano-9432
Brand strategist for powerhouse women executives, associations and organizations

Active 43d ago
Joined Jan 29, 2026