Hey Chris 👋 thanks for the opportunity to take a look! I read through all the comments from others above BEFORE heading to your page, so that I could focus on a new perspective. What struck me is the mention of “not another swim program” indicating to me that there are many. But the only reference to how yours is different is “you’ve been told to train harder”. Sometimes people need it spelled out, in black and white, how what they’re doing or have been told isn’t right and not what you do. You could play around with the commonly held beliefs of other programs and infer that your program is better simply by outlining a few more than “train harder”. What you want is your audience to look at it and see themselves. The other thing I thought about, and it would need validation in your own community, is the competitive nature of sport. The reviews are seconds/milliseconds of difference which is obviously a big deal to these athletes. Would something like a time challenge/% improvement engage a) the community and b) potential audience hitting your about page for that dopamine hit of competition? Other than these things, and none of it is make or break at this point, I think the page looks good. 👌🏻