Is there a cost to join the community @Surina Joubert

This weekend broke something open in me. Being in a room full of people who have stopped pretending. People who stopped using excuses as legitimate reasons not to succeed. People who said "I'm scared, but I'm doing it while I'm scared." People who had every reason not to be there — and were present anyway. People who pursued their vision relentlessly, regardless of what it cost them to show up. The connection. The energy. The vulnerability. The laughter. The hugs — at times I walked up to someone and said, I just need to check if you are real. The conversations. The cheering on. The calling out. It was overwhelming in the most beautiful way. And somewhere in the middle of all of it, I felt something shift. Because here is what a room like that does. It does not just inspire you. It exposes you. It shows you exactly where you have been playing small, where you have been performing instead of leading, where you have been waiting for permission that was never coming. That is the pivot moment. Not the strategy session. Not the framework. The moment you look around and realise the ceiling you have been living under was never the room. It was you. You cannot own your space if you do not own your identity. Identity does not change because you decided it should. It changes because you get into rooms where a different version of you becomes undeniable. Where the evidence is sitting right across the table, looking you in the eye, telling you their story. This weekend closed the gap in my mind of what is actually possible. Not as a concept. As a lived experience. What touched me most was the absence of competition. No ego. No performance. Just women lifting women. Celebrating each other. Holding space for each other. Genuinely wanting to see each other win. That is not soft. That is one of the most powerful environments a driven woman can put herself in. The people you surround yourself with are not background characters in your success story. They are part of the architecture of who you are becoming.

@Karin SchoemanI did not want to just comment on your bold move. I wanted to shout it from the rooftops. Day 3 of 90. I gave the community a nudge. Do the one thing you have been postponing. Before your mind steals it from you. Before you talk yourself out of it one more time. And Karin showed up. Not when it was comfortable. Not when it was perfect. She showed up with a speech impairment and she sent the video anyway. Unfiltered. Unedited. And she said exactly what needed to be said. That is not just a bold move. That is identity in action. This is what AVA does. She does not give you something you did not already have. She pulls the gold from what has been hiding inside you all along. Karin already had it. She just needed something to help her see it. I am so incredibly proud of you. This community sees you. I see you. Comment below and let Karin know what her courage stirred in you today.

Something different is happening in this space. Today things change, and after tonight's Masterclass, I'll reveal it all... but here's a small sneak peak😁 I didn't start this community to give you twelve minutes of motivation. I built it because I kept watching smart, capable people stay stuck. Not because they lacked strategy or talent. But because the identity running in the background hadn't caught up with where they were trying to go. That gap, between who you are and who you know you could be, is exactly what we are here to close. Every Monday, I ask one question. Not a goal question. Not a to-do question. A BE question. Because every result, every decision, every action follows from who you are being first. So here is yours. This week, I am choosing to BE someone who ____________. Drop your one word or sentence below. The first answer that comes is almost always the most honest one. Welcome. I am glad you are here.

The power's been off since Monday morning early and honestly, I have no idea when it's coming back on. I made the call to postpone tonight's mastermind, and that decision alone reminded me of something I clearly needed to be reminded of. We plan so confidently, don't we. We schedule and structure and commit like the ground beneath us is always going to hold. And then a storm rolls in and suddenly the things we never once thought twice about, electricity, connectivity, just being able to show up the way we intended, become the whole conversation. I'm writing this from a coffee shop where the queue to the plugs keeps getting longer, because we're all rationing our little slice of normal, and what keeps coming up for me is how quickly we forget to be grateful for ordinary. Not the big wins. Ordinary. A hot shower. The lights coming on. The meeting that just happens because nothing got in the way. Storms don't arrive to destroy you. They arrive to remind you what you've stopped noticing. And for me, right now, it's so much more than electricity. It's climbing onto my roof in gushing wind to secure it, because if I didn't, we were likely going to lose it entirely. Adrenalin rush is an understatement. It's getting into a warm bed and actually feeling the weight of that gift. It's talking with my kids in the dark, all of us present in a way we wouldn't have been if the WiFi was on. It's pancakes and hot coffee on the gas stove, and a kind of connection that screens don't make room for. Whatever you're not grateful for, you are choosing to overlook. I'm looking forward to being back with you all properly, but for now, the real conversations happening with the people stuck in this storm with me are proving to be a blessing I know I'll carry for a long time.