Someone tried to piss me off on Facebook. Instead, they accidentally made a fantastic advertisement for my free Closest to Cash training. 😂 I run an ad for the training, and it's basically the ONLY thing I do on social media these days because, you know . . . I'm busy working on my own business. Someone commented on the ad, "Well, it should be free." I replied, "It is free." Then they came back with something like, "Yeah, but I'm sure it leads to some big offer you're trying to sell." And that's when I stopped responding. Because YES, of course I sell things. This is a BUSINESS! The money my business earns pays my rent and buys my food. It pays for software, webinars, trainings, retreats, contractors, and all the other things that allow me to keep helping more people. The funniest part was that this person was spending their time scrolling Facebook and criticizing how somebody ELSE runs their business . . . . . . on an ad for a training specifically designed to teach people to stop wasting time and focus on the activities that make money. YOU CAN'T MAKE THIS UP. Meanwhile, I'm over here making $30K months. I'm not scrolling around investigating whether strangers on the internet are selling something. I've got work to do, baby. 😘 And THAT is the entire point of Closest to Cash. People who earn the big bucks focus on BIG actions. They start conversations, follow up, make offers, talk to the people most likely to buy, and sell life-changing transformations instead of hiding behind endless little admin tasks. I don't gatekeep that strategy because somebody hasn't paid me thousands of dollars. I teach the SAME strategies in my free trainings that I teach my paying clients. Because information isn't the problem. IMPLEMENTATION is the problem. You can watch 900 free trainings and change absolutely nothing.

For the first 6 months of my business, I made exactly . . . ZERO SALES. Nothing. Nada. Zilch. 😭 And do you know what I was doing about it? Sitting on my couch watching Star Trek reruns, tweaking my logo, changing my fonts and colors, and writing blog posts no one was reading. Basically everything EXCEPT telling people my business existed. Eventually, I figured out the painfully obvious thing I’d been avoiding: No one was going to magically find me. I had to GO where my ideal clients already were, get in front of them, prove I had useful solutions, and give them a reason to come back to my website. So I started leaving helpful comments on blogs and YouTube videos. Not 5 comments and then taking a nap. Not “I’ll do some outreach when I have time” and doom scrolling for hours. My goal was 80 comments PER DAY, and within 3 months, I grew my email list to more than 3,000 people and finally started getting paying clients. Fast-forward to today, and I now earn $30K months. The specific marketing tactics have changed since 2011, thank goodness. 😂 But the lesson hasn’t: You need to get in front of your ideal clients, and you need to do A LOT more outreach than you’re doing now. Posting randomly and hoping someone notices you isn’t a marketing strategy. Waiting for people to start conversations with YOU isn’t a marketing strategy. Your business probably isn’t broken. You just haven’t been telling enough people you exist. That’s why I loved contributing to the new Before It Clicked guide. Fifteen business owners are sharing what things REALLY looked like before their businesses finally started working. This is absolutely NOT the polished highlight reel. You'll see the failed strategies, the wrong turns, the messy middle, and the realization that finally changed everything. GET THE FREE GUIDE Inside, you’ll discover:

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