There is a lot of Pinterest advice that makes getting traction sound like you need to become a full-time Pinterest creator. More followers. More Pins. More boards. More content. More activity. More everything. 😵‍💫 But Pinterest isn't really a follower-first platform. 🔎 It's a discovery platform. Someone doesn't need to know who you are, follow you, subscribe to your newsletter or have ever seen your face before for Pinterest to put one of your Pins in front of them. They simply need to be looking for something you have. And that means you don't need a bazillion followers for a Pin to take off. The basic formula is surprisingly simple: 🔥 Find something people are looking for → Create a Pin specifically for that search → Put it somewhere Pinterest understands. That's it. Now, nobody can guarantee a Pin will go viral. Pinterest decides what gets distributed, and humans decide what they click and save. But if you want to give a Pin the best opportunity to spread, there are three things I'd concentrate on. 🔥 1. Pick Something People Are Already Looking For Don't start in Canva. Start with search intent. Look for a keyword or topic that's trending, seasonal or getting meaningful search activity on Pinterest. But here's the important part: 🎯 It also needs to connect with something you genuinely have an answer for. Let's say you write about gardening and discover people are searching for: starting seeds indoors for beginners Fantastic - if you already have useful content about starting seeds indoors. Or maybe you teach Substack and discover Pinterest is surfacing searches around: Substack strategy for coaches If you've already created an article, podcast episode, resource or lesson that answers that search, you've got the beginning of an Intentional Pin. This is one of the biggest shifts we make here. Instead of: ❌ “I need to make a Pin. What should I create?” Ask: ✅ “I've already created something useful. What are people searching for that this could help them with?”

You’re here because you want Pinterest to help more people discover what you create — without having to become a Pinterest expert. Good. That’s exactly what we’re doing here. The Intentional Pin is designed to be simple, strategic and sustainable. This isn’t another community you need to keep up with. You don’t need to read every post, attend a bunch of calls or spend hours learning Pinterest. Your first stop is the WELCOME section in the Classroom. 👉 Go there now and start with the first lesson. It will show you how The Intentional Pin works, where to find your resources, and how to start sharing your Pins intentionally. The goal is simple: Create something worth finding. Pin it intentionally. Let the right people discover it. Then get back to your business. Welcome! 📌🌿 Also please feel free to drop your Pinterest Account link here (or come back and drop it once you get your account setup)