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Owned by Des

Content marketing for creators over 40. Build an audience on YouTube, Instagram, TikTok and beyond, then turn it into real income. Free.

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2 contributions to Éva's Skool Growth Blog
👀 Skool Growth Boost Attribution Testing Update
If you've missed it, Skool has a program called "Growth Boost" which has been absolutely amazing... for some group owners. Some others have turned it off, and still others are on the fence but have kept it on. If it is turned on, then Skool Network traffic (from the Discovery, Ads, and Profile visits) takes 30-70% of your group's payments... for life. There are more nuances to it of course; that's just the summary version. MY TAKE: I believe this program has a lot of potential, but I'm currently more hesitant to fully recommend it after the testing results. It seems to be the best fit for creators who already send a lot of traffic + are not actively involved in the Skool network + have extremely scaleable offers. KEY TO THE INFO BELOW: 1️⃣ First Touch 2️⃣ Second Touch, usually also ⬇️ ✴️ Last Touch ❌ Misattribution Given ❌ ALL OF THESE FAILED ❌ 1. 1️⃣ Skool Profile ✴️2️⃣ in Zoom call shared about link = ❌ Skool Network 2. 1️⃣ Skool Profile ✴️2️⃣ in Zoom call shared affiliate link by non-owner not in the group = ❌ Skool Network 3. 1️⃣ Skool Profile ✴️2️⃣ in Zoom call shared owner's affiliate code in link = ❌ Skool Network 4. 1️⃣ Skool Profile ✴️2️⃣ Skool DM with owner's affiliate code in link = ❌ Skool Network 5. 1️⃣ Skool Profile ✴️2️⃣ Skool DM with about link = ❌ Skool Network 6. 1️⃣ Instagram ✴️2️⃣Skool Post = ❌ Instagram *tested with the original browser tab left open 7. 1️⃣ Instagram ✴️2️⃣Skool Post = ❌ Instagram *tested with the original browser tab closed 8. 1️⃣ Skool Profile ✴️2️⃣ Skool Post = ❌ Skool Network 9. 1️⃣ Instagram ✴️2️⃣ Skool DM = ❌ Instagram 10. ✴️1️⃣ Instagram DM = ❌ Facebook 11. 1️⃣ Skool Profile ✴️2️⃣ Signal = ❌ Skool Network 12. 1️⃣ Skool Profile ✴️2️⃣ WhatsApp = ❌ Skool Network OVERALL STATS: - 38 careful tests completed = 38 payments completed to test this - 12 failures / 26 accurate - 12 🫶 Amazing 💖 Skoolers were directly a part of this project in some way - 1 *actual* research scientist involved in the project who was impressed with the process 🤓 - 5 groups opened for testing purposes
👀 Skool Growth Boost Attribution Testing Update
3 likes • 13h
Thanks for curating this and putting it together. Much appreciated @Éva Raposa
➡️ Recent Growth Boost Updates (how aware are you, did you catch this?)
If you have missed all the recent Skool News, this is what's current: ✅ Growth Boost Lifetime 30% Commission. This is a lifetime commission for members who join any paid offer in your group, if they joined the group via Skool Network. It includes members who join your group because: 1. they visited your profile (example: if you were to click on my profile after reading a post like this in a group, that is "Skool Network" or if I gave a workshop in a group and you saw my post about it, that is "Skool Network") 2. they were targeted by a FB ad paid for by Skool 3. they found your group in the Discovery 4. they saw your group on someone else's profile and clicked to check it out. The 30% commission does not apply when they click a link you provide them and they then DIRECTLY GO TO and join your group immediately without clicking around in a way that causes attribution to be reset. (It's last-touch attribution. So, let's say you have a free group and paid group. Between being in the free group and paid group, if they become part of the network, Skool takes the lifetime 30% commission.) It also does not apply when a member joins from an affiliate link provided by one of your affiliates. AS OF YESTERDAY, the most recent news is that they will be penalizing groups that have a link in their about page of any kind (presumably because this can change the attribution and no longer be the Skool Network). Soon they will also HIDE the sidebar links (that show up on Desktop only if you have a pro plan). I assume that will coincide with the Discovery penalties that will begin on next Tuesday, for those groups who have a link. This even includes a link, for example, to reviews of your group. This post is mostly to be sure you're aware about 1/ links 2/ making sure to join groups and share links intentionally 3/ how the Growth Boost program works 🙂 If you have any questions, I will probably know the answer but if not, we can find out! In just under 3 hours, I'll have a 60-minute call that digs into this + open conversation for the final 30 minutes.
3 likes • Jul 2
Thanks for the heads up @Éva Raposa 👍
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Des Dreckett
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@des-dreckett-6753
Helping creators turn YouTube into paid Skool members. Built The Content Revenue Lab from scratch. No big audience needed.

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Joined Jan 9, 2026
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