If you joined the 2027 Side Hustle Challenge, please read this entire post so you know exactly what to expect. START DATE: OCTOBER 12, 2026 We officially begin Monday, October 12. This is a weekly challenge. Each week, I will give you a set of instructions to place into Meta Muse or ChatGPT. Those instructions will guide you through another part of your side hustle journey. The goal is not to give you a bunch of information to save for later. The goal is to help you build something you can actually sell. We are using October, November, and December to get you ready so you are not waking up on January 1 saying, “This is the year I’m finally going to start.” You will already be in motion. WHAT I EXPECT FROM YOU Your job is to do the work each week. You do not have to have everything figured out before we start. That is what the Challenge is for. Come prepared to use what you already know, your experience, your creativity, and AI to help you make decisions and build. During the Challenge, expect to work through things such as: - What kind of side hustle actually fits you - What you know, enjoy, or are good at - Problems you may be able to help people solve - What product or service you want to offer - Who it is for - How you will create it - Where you may sell it - What needs to be in place before you start selling - How to move from an idea to something real Do not just collect the instructions. Use them. If you miss a week, come back and continue. The important thing is that you keep moving. VIP MEMBERS: SAVE THESE DATES If you purchased VIP, you will also have a Live Build Day and a follow-up session with me. ‼️ VIP DATES HAVE BEEN UPDATED October VIP - Saturday, October 31, 12:00 PM to 4:00 PM ET - Follow-Up: Monday, November 2, 6:00 PM to 7:00 PM ET November VIP - Saturday, November 14, 12:00 PM to 4:00 PM ET - Follow-Up: Monday, November 16, 6:00 PM to 7:00 PM ET December VIP - Saturday, December 12, 12:00 PM to 4:00 PM ET - Follow-Up: Monday, December 14, 6:00 PM to 7:00 PM ET