Assign it tasks, formats, tones, workflows. Treat it like a team member.

It needed the humility.

Long to-do lists create anxiety. Anxiety creates paralysis. Try this instead: Every night, write down the 3 things you have to get done tomorrow on a 3x5 card. No more. No less. Then get those 3 things done before open. When they’re done, the weight is gone. Your mind opens up. And that’s when the real creative work happens. If you miss one, it rolls to tomorrow as one of your only three. You never pile on. Every day is just 3 things.