Unapologetically YOU isn’t a branding choice......
It is a business decision. Most of us were taught to soften. Be agreeable. Don’t say the thing that might make someone uncomfortable. So we blur our edges. We round the message. We aim for “relatable.” And then we wonder why our content gets polite nods…but no traction. Here’s the shift that changes everything: + People don’t rally around clarity. + They rally around conviction. The brands that grow don’t just say what they’re for. They’re brutally clear about what they’re done with. For me, that’s: – Vision boards with no follow-through – Visualization without action – AI images with no identity shift – Manifestation that ignores the nervous system and strategy I’m against fantasy futures. I build future selves that move. Your “enemy” doesn’t have to be a person. it is the outdated belief, method, or approach you refuse to keep carrying. If you haven’t named that yet, your audience has nothing to stand behind. 🎯 Reflection for you: What are you no longer available for in your business? What way of thinking are you here to disrupt? Drop it below. This is where real positioning begins. PS A new challenge is coming soon......Stay tunned!