1. Pick 1 sector you understand best – consumer discretionary 2. Use an ETF to find 5 companies in that sector - VCR 3. Choose 1 company to go deep on: AMAZON Read their profile - engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. Write down how they make money - retail sale of consumer products, advertising, and subscriptions service through online and physical stores. t also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content 4. Check their cash, debt, and D/E ratio – TOTAL CASH 93.18B, TOTAL DEBT -159.57B 5. Look for their moat (competitive advantage) - Strong trust and recognition, especially in e-commerce and cloud.