Architects use blueprints so they don't have to redesign the house every time they lay a brick. In funnel building, "re-thinking" every step is the enemy of speed. You need a "Production Line" for your assets. Today, we document the line. DAY 18 TASK: Create a Micro-System for one part of your build process. Examples: • "The Funnel Page QA Checklist (Mobile check, button check, link check)." • "The Offer Creation Template." • "The VSL Scripting Framework." • "The Order Bump Setup Protocol." • "The 'Go Live' Launch Checklist." Build the machine that builds the business. P.S. If you missed Day 17 👉 Upgrade Your Inputs, here’s the link.

Great architects study great buildings. They don't study shacks. If you want to build a Prime Mover offer, you need to study Prime Mover examples. Stop consuming "average" marketing. Today, we upgrade the blueprint. DAY 17 TASK: Audit your consumption. Replace 3 "average" inputs with 1 "world-class" input. Examples: • Stop reading "tactic" blogs. Start reading "strategy" books (e.g., Expert Secrects; Blue Ocean Strategy). • Analyze a Billion Dollar funnel, not a Thousand Dollar funnel. • Watch a documentary on a great inventor or founder. • Study the marketing of Apple or Tesla. Input quality determines output scale. P.S. If you missed Day 16 👉 Skill Tuesday, here’s the link

An architect who doesn't know the properties of their materials will build a weak structure. In our world, our materials are copy, design, and psychology. To build a better Prime Mover offer, you need to understand the materials better. Today is Skill Tuesday. DAY 16 TASK: Dedicate 20 minutes to learning ONE specific architectural skill. Examples: • "How to structure a 'Stack' slide." • "The psychology of pricing tiers." • "How to design a high-converting order bump." • "How to map a user journey." • "Copywriting for upsells." Sharpen the tools. P.S. If you missed Day 15 ➡️ First 90 Minutes of Genius, here’s the link.

Name Your Excuse Voice Funnels don’t stall because of lack of skill. They stall because of the internal voice that says: "Start tomorrow." "Fix that one thing first." "Maybe this isn’t the right idea." Naming that voice puts you back in control. DAY 8 TASK: Name the version of you that slows funnel-building. Examples: "Perfectionist Paul" "Template-Hopper Harry" "Second-Guessing Sam" "The Tweaker" Then say: “You don’t make decisions anymore.” Your future funnel builder leads from here. Drop it in the comments, what's the name of your "Excuse Voice" P.S. If you missed Day 7, here’s the link ➡️ Reset Your Environment

A Prime Mover is an Architect. If you spend your highest energy block sweeping the floors (admin), you will never build the skyscraper. The first 90 minutes are for Architecture. DAY 15 TASK: Audit your morning block. Commit to ONE Architectural Task. Examples of Genius Zone: • Refining the "Big Idea" or Hook. • Structuring the Value Ladder. • Writing the origin story. • Designing the unique mechanism. Examples of "Competence Zone" (Banned from the first 90 mins): • updating plugins. • organizing Google Drive folders. • formatting documents. • watching tutorials. Build the frame. Let the rest follow. P.S. If you missed Day 14 ➡️ Build Your Win Log, here’s the link.