One of the most exciting things that has happened in my little business lately is going viral on Instagram. Well, viral by children's book author standards. I had a reel with 45K views (63K views now), which showcased a special piece of art rather than any of my books. In one month, I've gone from 518 followers to nearly 3,500, which has meant 4-5 windfall sales and a LOT of excitement. I created a similar reel the following week and had excellent numbers with that as well. The problem is, my successful reels are "follow for follows." While I had many gratuitous followers, I now am following 1,175 people - which means my feed is packed with people I barely know, and I'm missing posts from accounts I value. Do you filter who you follow on Instagram, and how? Would you recommend against "follow for follow," even when it's a successful strategy? What happens when an account pops up that I don't like (they are AI-generated, occult, creepy, crude, or just really negative)? Do I follow them out of fairness, but scroll past their content? I really want to get to 10K, but keeping my word to others AND discerning what content to consume is challenging.