@Juana Poareo ~ Great question. On the premise that you dont know the recipient (what they like, dislike, colours they love, colours they hate etc etc) Including graphics risks the recipient negatively pre framing the copy even before they've read it A 100% pure direct response postcard should (In my humble but accurate opinion) carry no distracting elements that risk be disliked or take the recipient off message & on a personal bias journey before they have even read the copy (Take it or leave it Pro Tip #2: The postcards job is NOT to sell your thing. Its ONLY job is to 'sell the idea of finding out more' )

@Juana Poareo ~ Most gracious

A scruffy genius, Rory is