I just joined the community from this very funnel. It was effective for me. I considered Profit Architecture about 5 years ago (not sure what it was called back then) and have been on Mariah's email list since then. I did the $1/month program, went through that content, and then joined Profit Architecture. What I thought was masterful about what Mariah provided in that offer was to give enough value to get me excited and see what's possible, but not so much that I'd be satisfied and walk away full. I was left wanting more, and so I bought more.