14 missed calls. Only 6 callbacks. That number caught my attention. Not because missed calls are anything new, but because it’s easy to underestimate what happens after a call goes unanswered. Someone calls → nobody picks up → they move on → someone else gets the job. And it doesn't always take some massive operational failure to create a problem. Sometimes it’s just a busy afternoon, a team member who couldn't get to the phone, or a lead that didn't get followed up with quickly enough. Curious what you’re seeing in your own business: If someone calls your business and nobody answers, what happens next? Do they get an immediate text? Does someone call them back? Does it depend on who’s working that day? Or does the lead sometimes just disappear? How are you handling missed calls right now? 👇