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Owned by David

Human Factors for pilots and aircrew. Safety leadership for high-risk industry professionals. One community. Real answers. We decode what goes wrong.

163 contributions to CrewFusion Safety Leadership
We're Drowning in Data, but Starving For Insight
This comment is from a group of directors I was chatting to at a conference. They are all from different industries, and they all say the same thing. So much information, not enough insight on what to do with it. Dashboards. Reports. Metrics. Updates. It never stops, does it? When it's time to make an informed decision...there's an uncomfortable pause where nobody is quite sure what the data is telling them. I'm living this dream right now. We have 2 new principals in my workplace. Both super keen to understand what's really happening. Both going in completely different directions trying to make sense of the same information. It's equal parts fascinating and frustrating to watch. All the best for this week folks. I definitely need it. Don't get too lost in all the data.
We're Drowning in Data, but Starving For Insight
0 likes • Sep 23
@Simon Ozanne G'day Ozzy. Good to see you in here mate. I'm liking AI, but very cautious on how I'm using it. The crap in, crap out policy definitely applies with it.
0 likes • Sep 23
I’ve got a bit more time now @Simon Ozanne, so I can put a bit more thought into a response. This whole post started as a result of frustration. We’ve been swimming backwards in our work due to increased surveillance requirements by our new one and two stars. They are way more curious than previous principles, which is great, but that curiosity is creating a level of fear/urgency/unrequited churn. This coincides with the release and heavy use of copilot, which is generating another way of reporting. The one thing we’re very aware of however, is to ensure AI doesn’t become another form of reporting without improvement. A lot of organisations already collect way more information and they can act on. We’re trying to make sure that AI doesn’t increase the problem by producing more themes, more alerts and more dashboards without increasing our capacity to respond.. We’re starting to realise that the real measure of AI in safety, is not how much it detects. The real measure will be how much we can use it to improve the work. If AI helps an organisation see more but improve nothing, it is not learning. We are working out very quickly that observation without obligation, is a very slippery slope. Are you seeing the same thing in your work @Hilbert Monsuur
New Stuff
Spent some time on YouTube recently, and I'm looking forward to sharing something new with you. I've also changed the name of the community to better reflect what we're about. CrewFusion Safety Leadership. What do you think? First up, a video on why an RAF aircraft crash that occurred back in 2006 is showing the same failure patterns in incidents today. I actually took some of these concepts into work this week and dropped them in front of senior leadership. Wasn't sure how it'd land, but it resonated more than I expected. A few of the seven findings mapped straight onto conversations they'd already been having. Good reminder that a twenty-year-old investigation can still hold up a mirror to what's happening right now. Hope you're all doing well. Good to be back...again. More soon. Easty
0 likes • Aug 28
@Hilbert Monsuur Cheers mate. That’s the thinking behind the change. Safety leadership gives a new viewer some idea of what the community is about.
What Would You Do When the Organisation Says No?
G’day everyone! Yes, it’s been awhile since I’ve posted. It’s great to be back. I’m out in Junee this week doing some WHS training with a team of grateful, down to earth people. It’s a beautiful little town. Some of the safety concepts that we’ve brought up have met some stone walls and I’d love your advice on how to knock some of those walls down. What do you do when an organisation is overlooking some sections of the law and disregarding that people’s health as a result? This question relates to testing the hearing of your team that works in high noise zones. In order to help the team out, how would you attack it from a leadership point of view to give these teams the skills to go to their managers to query why a noise program doesn’t exist?
What Would You Do When the Organisation Says No?
1 like • May 28
@Nural Seker Yeah unfortunately there is a culture of fear. They're generally pretty good, but there's a real vibe of not wanting to rock the boat. It's interesting to watch.
0 likes • Jul 28
@Hilbert Monsuur G’day Hilbert, great to see you again. It’s getting harder and harder to find real managers in places like this, isn’t it?
Catching up
Hey everyone 👋 I've been off the grid for a little while, and not by choice. Work has been loud. The kind of loud where you look up and realise it's been a fortnight since you did anything that wasn't urgent. I don't dig that at all. But it happens to all of us, doesn't it? The community, the posts and the Wednesday calls have taken a back seat. And if you noticed the silence, I appreciate your patience. Even when I wasn't showing up here, I was collecting things I wanted to bring back. A few moments that made me stop and think. So I'm here now, but before I dive into any of that, I'd love to hear from you first. What's been happening? Fill in the blank: In the last two weeks, I've been busy doing__________.
Catching up
1 like • Apr 28
@Daniel Halls Hey bro.Taking a few months off is such an amazing feeling. I was able to do that last year. It's exhilarating. All the best with business growth. You've got some good idea's. Are you going to take a day or two to reflect and chill before you get into it, or are you just gonna jump straight into the ring? The spending time with the family part is a gift, especially when the kids are the age they are. Enjoy it, cuddle them every and day take heaps of photos.
0 likes • May 9
@Hilbert Monsuur Have you? Foundations are vitally important. How's that going? Are you having a win???
What Surprised You Today?
When it comes to safety, we generally know what needs to be done so that we don’t get hurt or break something. Unfortunately, accidents generally surprise us. We are not aware that we have created the conditions for something serious to happen. So what happened in your world today? That’s a pretty general question so let me make it more specific. Did you have any 4Ds happen? Dumb, Different. Dangerous, Difficult When I ask these questions in the workplace, the answer I get is normally blank stares. So I expand on them. Was there something that didn’t make sense? – dumb? Was there something that was different to the way you normally do it? Was there something that presented a new hazard that you weren’t tracking - dangerous? Was there something that was more difficult than it should’ve been? These questions always generate much better conversation. So what’s your 4D for today?
What Surprised You Today?
1 like • May 5
@Nural Seker oh that sounds like a dumb and a dangerous. Does he need crutches or is he just going to be stuck to the couch with an ice pack?
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David East
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@david-east-4268
Guiding motivated, driven individuals to unlock their performance potential. Building organisations where people and safety actually thrive together.

Active 5h ago
Joined Jun 30, 2025
Sydney, NSW