If you're looking to improve ad relevancy and skyrocket your click-through rates (CTR), tapping into Robert Cialdini’s six principles of persuasion is a game-changer. Here's why they work — and how you can apply them to your copywriting strategy. 🖊️📈 1️⃣ Reciprocity – Give First, Get Later People feel compelled to return favors. 🎁 ✅ Offer a free guide, discount, or valuable tip upfront. Example: "Download our FREE water damage guide to protect your home today!" 2️⃣ Commitment & Consistency – Build Trust Step by Step Once people take a small action, they’re more likely to continue. 🔄 ✅ Encourage low-barrier engagement like "Sign up for tips" or "Take this 2-question quiz." Small steps lead to big conversions. 3️⃣ Social Proof – Leverage the Power of the Crowd People follow the crowd when unsure. 👥 ✅ Showcase customer reviews, star ratings, or statements like "Trusted by over 10,000 homeowners." 4️⃣ Authority – Position Yourself as the Expert We trust credible experts. 🎓 ✅ Highlight your years of experience, certifications, or media features to establish authority. Example: "As seen on ______ TV SHOW!" 5️⃣ Liking – People Buy from People They Like Relatable and personable brands win hearts. ❤️ ✅ Use conversational language, engaging visuals, and brand stories to connect with your audience. Example: "We’re homeowners too — that’s why we care about doing things right the first time." 6️⃣ Scarcity – Create Urgency Limited supply = higher demand. ⏳ ✅ Use phrases like "Only 5 spots left!", "Offer ends soon!", or "Limited stock available!" to drive fast action. By weaving these principles into your ads, you’re speaking directly to your audience’s psychology — making your messaging more relevant, compelling, and impossible to ignore. 🚨🔥

🙅‍♀️ Never plan without understanding the weaknesses of the brands you manage. All metrics tell a story and are crucial based on their objectives. If you're focused on performance campaigns, there are five vital metrics you should use for your initial assessment to evaluate your current position and identify areas that need improvement. Based on my experience, the key metrics for diagnosing whether a brand is “healthy” in terms of digital advertising are: - CPM - CPA - CTR - CVR - AOV Let me know. Do you know what each of them measures? 👀

Hi, I'm Dasha. I'm passionate about paid media advertising and digital marketing strategies to enhance client and brand profits. I enjoy order, processes, peace, coffee, and English. I am very excited to learn and focus on becoming better every day. 😃