Hi Mark! Personally, I try not to reduce the price unless I'm reducing the scope of the service in some way. For example, if a customer says, "I was thinking it would cost around $XXX," you can respond with something like, "We can absolutely do that if we..." and then adjust the scope (skip track cleaning, leave the screens, clean exterior only, leave the upstairs windows for next time, etc.). The danger of simply lowering your price is that it can make your pricing seem arbitrary and leave a bad taste in the customer's mouth. The customer may wonder, "If you could do it for that price, why wasn't that your price in the first place?" Tying the price reduction to a reduction in scope reduces that friction.