Hey guys, mind auditing my metrics. Been struggling a lot lately with lead conversion. Niche: Roofing Location: Frisco, Texas My theory is CPM. Leads are 75% of the time quality, and 33% of the time turn into appointments so thats great. Only problem is CPM. Costs are always above $60, and If I had more impressions, Id have more link clicks and more leads. This is only my theory tho, any suggestions?