My co-founder and I’s content strategy: - 3 tweets a day - 2 LinkedIn posts a day - 2 shorts per day - 2 YouTube videos a week - 1 newsletter It only takes a few hours of prep & one day of creation per week, and it works. Feel free to steal it from us.

Over the last two years, I have successfully delegated almost everything to my team, and it’s been the best decision I’ve ever made. This shift has allowed me to focus on more critical aspects of my business (like marketing, sales, and ensuring that everything is fully set up for growth). I’ve recently joined this community and would like to share some valuable insights on how I effectively delegate within my business (and for my clients). Step 1: Providing Context - A common mistake many people make (including myself in the past) is not providing enough context when delegating tasks. - If it’s a one-time task, ensure you give clear instructions. The message doesn’t have to be lengthy (but should be sufficient for the person to understand the end goal): - Example 1 (Assistant): “I need you to conduct market research on our competitors' Facebook ads. Please gather the business name, ad video, video transcript, and a ChatGPT-generated rating for the video (as a digital marketing manager), all compiled in a document by the end of the day.” - Example 2 (Systems Manager): “We need to develop an internal and external system for one of our B2B legal consultation clients. They currently lack any systems so we need to provide them with everything they need to run operations, customer service, sales, and more. Conduct market research on the types of systems they might need, and let’s have a blueprint ready before our next call.” - Example 3 (Operations): “I want an audit of each employee’s main focus for this week. If their focus isn’t aligned with company goals, make the necessary adjustments.” Step 2: Delegating to the Right Person - When delegating, it’s crucial to assign tasks to the right person (based on their role and value to the company). For instance, your operations manager shouldn’t be handling video editing—that task should go to your creative director or, if unavailable, to the lowest-paid employee who can manage it. Video editing (depending on the required quality) isn’t difficult but must be appropriately assigned.

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