Is it not risky to be saying "lifetime". What happens if you can't sustain the product etc later on? Do you sort of need to be careful about the verbiage, etc?

Let's say you have an image generator or video generator tool. How would you do the ltd, when there are ai costs to the software. I am seeing some ai tools running ltd ads, but i am not sure how they are actually making it work when considering there are ai costs.