One of the things that I always encourage my clients to invest in is a brand story video. People want to know who you are. People don't invest in your content, service, or products unless they know, like, and trust you. The one way to establish a relationship or connection is to share your "Why, What, and How". Check out this blog post that further explains it, if you are interested, and let me know if this struck a core. https://opticalopium.ca/video-marketing/what-is-a-brand-story-video/